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AINSWORTH INTERVIEW


Lawrence Levy


A Man for All the Gaming Industry


CI: We selected the title for this interview on the basis that AINSWORTH has entered the online casino business with Mustang Money, and this takes you full blast into another industry segment. How rapidly is Mustang Money advancing and which are its principal markets? LL: Ainsworth expands its presence in the online market with our recent entry into the Mexican market as an operator with MustangMoney.mx at a crucial moment where the virtual gaming segment is expanding rapidly in the region. The Mustang Money casino marks Ainsworth’s first foray into the online casino market in Mexico. In just 7 months of operations it indicates the great


potential of the market and the opportunity to delight the online public of the very varied line of slots now available in online formats. Also, under our brand Mustang Money RGS, we position


ourselves in the market as a content provider, by making our extensive portfolio of games available online. Today, Ainsworth supports its casino partners and


customers with one of the most complete gaming libraries on the market, both in online casino markets, as well as in physical casino locations.


CI: Finally, can you give us any advance on AINSWORTH’s product features for ICE 2020? LL: Ainsworth is delighted to announce the release of its new A-Star cabinet line, giving ICE 2020 attendees the first look at these new products. The first two cabinets in the A-Star line are the Dual Screen featuring two 27” full HD monitors, and the A-Star Curve with its curved 43” monitor. This highly anticipated release is the result of extensive design and developments led by our Sydney-based R&D team and brings Ainsworth into the new decade with beautifully updated cabinets to make the most of our newest game titles. On the new A-Star cabinet, trade show attendees get to


As I don’t know of any casino operations professional who has made the transition from casino operations into running a slots manufacturing outfit, perhaps our first question should be how this appointment came about? Writes Ricki Chavez-Munoz, International Editor.


experience Fiesta Grande, a new Latin themed linked progressive series that adds ‘wow factor’ to gaming floors with customizable sign packages, four unique game experiences, and world-class graphics. Several new brands will also be displayed on the A-Star Dual Screen and A-Star Curve, including our Ultimate Upgrade brand with games like Cai Fu Journey and Captain Quest. This game series offer new play mechanics and math models along with improved sound and art packages to take A-Star content to the next level. Ainsworth’s legendary Multi Game line continues to


expand with a new brand, Multi Win 20, which launches in the wake of Ainsworth’s storied success with hit multi game predecessors like Multi Win 15. More than 15 game versions have already proven their mettle in halls across all markets Also, attendees will have the opportunity to experience Mega Choice Treasures, Ainsworth’s new line of multi-games. Mega Choice Treasures takes the multi-game market segment to the next level with player-selectable options such as multi-line, multi-denomination, multi-RTP, and multi- language, all of which are integrated into a two-level mystery progressive jackpot. Mega Choice Treasures offers an indispensable game package with so many variations that it’s suited for every casino.”


FEBRUARY 2020 41


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