Special Report
The Coala Interior Film range by numbers
• The range includes more than 650 easy to apply finishes.
• 40 new finishes have recently been added across four new collections.
• 15 new stylish finishes have been added to the PVC-Free collection.
• 12 new durable films have been added to the High-Resistance collection.
• 11 unique finishes have been added to the Exterior collection.
• And finally, a black and white XL reference have been added to the XL collection.
Tom demonstrates how to achieve a smooth finish around the edge of a desk
looking at nearer a thousand pounds for a new door. Not only does wrapping the doors
save the client money, but it also prevents perfectly good, but tired looking doors from being thrown away and discarded. It’s a win win situation. It’s easy to see why interior film is gaining traction when sustainability and being environmentally responsible are such hot topics right now.
Why make the move? During my time at the workshop, I had the opportunity to sit down with Mike Collins, Antalis’ product manager, to find out more about why sign makers should make the move into interior films. One of the first questions I asked was
what the aim of the workshop was, to which he replied: “One of the things we tried to impress upon attendees was for them to realise exactly how long a job will take them to do. There are always two things to consider; the cost of materials and the complexity of a job. The biggest expense is always time. No two doors or desks are the same.” As already mentioned, one of the biggest messages surrounding interior films is sustainability and the concept of refresh rather than replace. Mike was keen to stress this point: “When I first found out about these materials my eyes lit up. It was genuinely like a light bulb moment. The refresh rather than
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Attendees got to try applying some interior film to a kitchen cupboard door
replace ethos is second nature in the Far East and is only going to increase in popularity in the UK and Europe.” Mike was pleased with the response
from attendees: “There was plenty of engagement and the fact that everybody was getting involved was fantastic. The general impression was that everyone enjoyed themselves and everyone got something out of the workshop. Even those who are already quite well-versed in the subject, if they can take one or two things away that they can apply and will save them a few minutes per job, then it’s a good day out.” He continued: “Now we’ve got a
blueprint for something that works and
we know there is a demand for these types of workshops, we plan to run more in the new year.” Every sign maker wants to be
busy and in the same token wants to diversify their business, and adding interior films to your offering is one way to do this. Who doesn’t want to get ahead of the curve and tap into a growth market? So, the next time you quote for some
signage for a hotel, a care home, a school, maybe ask them if they have ever considered refreshing their doors or desks. You never know where this question might lead. Interior films are the perfect way to upsell and gain more business.
January/February 2025 | 83 |
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