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People News


Invaluable new technical product manager at CMYUK


C


MYUK has promoted invaluable Amira Bouchiba as she continues her nine-year career with the company as EFI technical product manager.


Previously holding the academy manager role, she is widely recognised as one of the leading product specialists in the wide format print industry. Ms Bouchiba will work closely with the CMYUK sales team to drive EFI investment by aligning the brand’s technical strengths with real-world productivity gains for customers. Additionally, she will work alongside the CMYUK engineering team to deliver


seamless customer support and will represent CMYUK and EFI at trade events. Sue Hayward, CMYUK’s commercial director, said: “Amira’s technical insight and dedication to customer success make her an invaluable asset to our team. “Her extensive experience both with CMYUK and from her prior role at EFI has equipped her with a rare combination of technical know-how and commercial understanding.


“Amira’s commitment to helping customers unlock the full potential of EFI’s technology has consistently driven positive outcomes, and we’re thrilled to see her step into this new role.”


Amira Bouchiba, CMYUK’s new EFI technical product manager


Fujifilm appoints new country manager of Benelux region F


ujifilm has appointed Olivier Wellens to take over as country manager for the Benelux region, succeeding the retiring Jaap Van Duren.


Having joined the company in 2006, Mr Van Duren will be taking his leave on March 31.


His leadership has been instrumental in establishing Fujifilm as a prominent player in the region.


Mr Wellens hopes to continue his work as he will look to build on the strong foundation laid by his predecessor.


This transition aligns with Fujifilm’s strategic goals of streamlining its


Olivier Wellens


business operations and accelerating growth in its wide format, production printing and packaging divisions. Taku Ueno, senior vice president of the Graphic Communication and Device Technology divisions, said: “We would like to extend our deepest gratitude to Jaap for his unwavering commitment and exceptional leadership throughout his time at Fujifilm.


“We are confident that Olivier will continue to build on this legacy, driving further success and innovation in the region. His experience and leadership will be instrumental as we enter an exciting new phase of growth.”


New appointments at INFiLED to its UK and Ireland sales team L


ED displays manufacturer INFiLED has appointed two new faces to its company to help expand its UK and


Ireland team. Nick Shaw has been brought in as


the new vice president of sales while Lee Holland has been hired as the new sales manager.


With more than 20 years of AV industry experience, Mr Shaw brings a wealth of knowledge.


He said: “I was immediately


attracted to INFiLED because of its business ethos, and the camaraderie I experienced throughout the interview process.


“I am excited to drive our plans forward and set a clear strategy for growth in 2025 and beyond.”


After rejoining the AV industry in 2017, Mr Holland has focused on business development and sales management, specialising in LED and display technology.


He said: “LED has been of great interest to me since coming back to the industry.I have a good understanding of the UK LED market, and I know what works and what doesn’t.”


“I am excited to expand our footprint in the fixed LED market in the UK.”


Nick Shaw (left) and Lee Holland (right) www.signupdate.co.uk January/February 2025 | 23 |


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