Sign & Digital UK 2025 The Explains Lounge
The Explains Lounge, in partnership with the British Sign & Graphics Association, returns next month with yet another exciting programme of business and technical advice sessions, plus an exciting interview with YouTube sensation Yianni Charalambous! You can find out more about the sessions and who is taking part this year below.
Sunday, February 23rd
11.00am Beyond the sign: How sign makers can dominate with branded apparel With Andy Rogers, director, Stahls’ UK
In today’s competitive market, sign makers have an untapped opportunity to expand their services and boost revenue: branded apparel. Andy explores how adding custom clothing to your offerings can transform your business into a one-stop branding powerhouse.
12.00pm Managing the diversity of your wide format printer With Alex Liggett, owner, The Vinyl Guys
There are thousands of products that we can create with wide format machines, but which ones should we be focusing on in 2025 and why? Having a well-planned core product range is essential to developing repeat
business into regular upsells and cross sells.
1.00pm Print, post, profit: Instagram game-changers for the sign industry in 2025 With Estelle Keeber, Instagram expert, Immortal Monkey
Join Instagram marketing expert Estelle Keeber for a dynamic session tailored specifically to businesses in the sign and digital print sector. This seminar will reveal the essential Instagram tactics you need to boost your visibility and attract more
customers in 2025.
2.00pm The BSGA Sign Surgery Live Hosted by Jack Gocher, editor, Eye on Display
Board members of the British Sign & Graphics Association will be on stage and ready to answer your questions. Covering technical, installation, business, training and
marketing issues.
Panel members: • Craig Brown, chair • Linda Edwards, managing director • David Allen, president • Dave Derbyshire, technical committee chair
3.00pm The Printerviews Podcast With Colin Sinclair McDermott, The Online Print Coach
In this special live episode, Colin sits down with Ben Gregory, the managing director of the Digiprint Group. With over 20 years of experience in graphic arts and communications, Ben brings a wealth of knowledge spanning digital print, signage,
design, and marketing. Monday, February 24th
10.30am Jack Gocher Interviews – Evie Fitzpatrick, sales executive, Very Displays Hosted by Jack Gocher, editor, Eye on Display
Jack talks to Evie Fitzpatrick at Very Displays to learn more about this fast-growing and innovative company. We’ll find out about the extensive sign and display product range and how this has been designed and developed to
meet the needs of its customers.
11.00am Jack Gocher Interviews – Lewis Evans, director, Vivid Technologies Hosted by Jack Gocher, editor, Eye on Display
Don’t miss this opportunity to hear about one of the leading companies in the industry. Jack talks to Lewis Evans about the rapid growth of Vivid and its extraordinary range of market- leading finishing products. We also find out what makes these products so popular with
hundreds of customers across the UK. | 40 | January/February 2025
11.45am The IPIA Panel – Delivering customers’ marketing message in printed form Hosted by Brendan Perring, general manager, Independent Print Industries Association
Join this exciting line-up of industry experts as they discuss how to meet customers’
requirements for all their branding needs.
Panel members: • Ryan Connolly, managing director, Nova Chrome UK
• Martin Harvey, international brand ambassador, head of print team and senior sales manager, Ralawise
• Phil McMullin, head of sales commercial & industrial, Epson UK
• Andy Rogers, director, Stahls’ UK
12.30pm Here for you, here for our industry: the Printing Charity’s support for people in our sectors
Join the Printing Charity to hear from people who’ve benefited from the charity’s support at various points in their careers to understand the ways in which the charity can help you,
your employees and your business, too.
1.00pm An interview with Yianni Charalambous
We are delighted to welcome YouTube sensation Yianni Charalambous to SDUK. Yianni is one of the best-known faces in the vehicle wrapping world, with more than two million followers enjoying his YouTube channel. Always entertaining, Yianni will tell us how he has built the Yiannimize brand and
his experience and achievements.
2.00pm Women in Sign and Graphics – Women in production Hosted by Izabella Ivanovici, managing director, IVN Recruitment and Sarah Fenna, sales director, Soyang Europe
Join the team behind the Women in Signs and Graphics group, as they discuss avenues for women to join the industry in a production capacity, education, as a career path and
mentorship opportunities.
www.signupdate.co.uk
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