Event Review
World Wrap Masters returned
There was some incredible work on display
We’re confident that the return of WrapFest will again bring together industry professionals from around the world to focus on collaboration and innovation
lower-impact materials and more environmentally conscious production processes, demonstrating how the industry is responding to increasing demand for sustainable solutions and shifting regulations. Personalisation was also prominent
across all sectors, including commercial vehicle graphics, interior décor, retail branding and promotional installations. This shift is being driven both by consumer expectations and advances in digital printing, which now allow for faster turnaround times and more cost-effective short-run, customised production.
Car wrappers from across the world ventured to Barcelona
market focused on integrated solutions, where materials, hardware and finishing systems are designed to work together more seamlessly. As the market moves in this direction,
and as clients demand more complex, visually impactful and durable finishes across both commercial and creative projects, these developments are becoming increasingly important.
Trends driving wrapping One of the most prominent themes throughout the event was sustainability. Throughout the event, leading brands and suppliers focused on reducing environmental impact by highlighting
www.signupdate.co.uk
World Wrap Masters’ return World Wrap Masters also returned as part of WrapFest this year, with both the European competition and the Series Final forming a central part of the event. Judged by Ole Solskin, Kiss Lajos, Penelope Garrido, Ivan Tenchev, Carlos Ruiz and Paige Walton, the competition brought together wrappers from across the globe to compete in a series of timed challenges. Bin Li from China was crowned
the World Wrap Masters 2026 champion following a consistently strong performance throughout the competition. He secured the title through precise execution and steady results in the final stages, edging ahead of his competitors. The winner of the European Final was
Kai Trengrove from Japan – the youngest competitor ever to be crowned the European winner, making history with his exceptional skill, determination, and composure throughout the competition. Alongside the competition were live
demonstrations and the WrapTalks, which covered topics including business development, market trends and changing customer expectations.
WrapFest 2027 WrapFest will return alongside FESPA Global Print Expo and its co-located events (European Sign Expo, Personalisation Experience and Textile) next year. From April 6 to 9 2027, at Messe
Munich, Germany, visitors will once again have the opportunity to explore the latest developments across wrapping, signage, textile and print. The event will build on the momentum built in Barcelona, offering deeper insight into changing consumer demands, emerging technologies, and the materials and techniques shaping the future of wrapping. Duncan concluded: “As we look
ahead to Munich, we’re confident that the return of WrapFest will once again bring together industry professionals from around the world to focus on collaboration, innovation and continued development. We look forward to welcoming the wrapping community next year.”
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