FESPA Review
objective – to bring our newly launched brand promise, Make Your Mark, to life on a global stage. As one of the first major opportunities since the brand’s April debut, the event marked an important shift from announcement to activation, giving visitors and media the chance to experience the brand and its direction firsthand. “Across the stand, Roland DG
showcased a comprehensive portfolio of digital printing solutions, spanning eco-solvent, UV and direct to object technologies. Highlights included the recently launched TrueVis VG4 Series and EU2-1000MF, alongside previews of upcoming innovations such as the VersaObject IO-300, VersaObject RC-300 and TrueVis AG-640. Together, these solutions underline Roland DG’s continued focus on helping customers expand into new applications, from signage and interior décor to industrial customisation and personalised production. “The show itself proved highly
positive, with strong engagement from both existing customers and new prospects exploring diversification and on-demand production opportunities. Live demonstrations were central to the experience, allowing visitors to see the practical value of flexible, high-mix workflows in action. “Ultimately, FESPA Barcelona
reinforced both the resilience of the print sector and the pace at which it continues to evolve. For Roland DG, it was an opportunity not only to showcase innovation, but to strengthen relationships, listen closely to customers, and demonstrate how its expanding portfolio supports long-term business growth.”
HP HP put customers firmly at the centre of its showcase, demonstrating how its latest large-format technologies are helping print service providers (PSPs) unlock new growth opportunities. The portfolio on display – including the
HP Latex FS70 W, the wider Latex range such as the R530, 730W, 830W, 630W, and R2000 Plus with the Neolt Factory automatic sheet feeder, as well as the newly launched HP DesignJet Z6 and Z9 PostScript Plus Edition – demonstrated how businesses can expand into higher-value applications like signage, décor, and event graphics while boosting productivity and efficiency. The show itself was highly positive
from a customer engagement perspective. The booth experience focused on real-world applications and end-to-end workflows, allowing visitors to see how hardware and software – particularly HP PrintOS Production Hub – work together to streamline operations, reduce manual tasks, and enable more agile, scalable production environments. Live demonstrations of the HP Latex
portfolio provided tangible proof of how PSPs can diversify their offerings and drive new revenue streams. Noteworthy moments included the
announcement of the new DesignJet series, designed to make high-quality, professional output more accessible to small and medium-sized businesses, further broadening the reach of advanced print capabilities. Overall, FESPA 2026 demonstrated
how HP is enabling customers to move beyond production, leveraging innovation, automation, and sustainability to scale
their businesses and stay competitive in an evolving print landscape.
Brother FESPA 2026 proved to be an outstanding success for Brother, as visitors from across the garment decoration and print industries experienced the company’s latest hybrid DTG and DTF technologies and industrial production solutions firsthand. Throughout the exhibition, Brother
demonstrated its established hybrid direct to garment (DTG) and direct to film (DTF) systems with the GTXpro, highlighting the flexibility, print quality, and workflow efficiency required in modern production environments. The booth attracted strong interest from
distributors, garment decorators, and print professionals looking to scale production while maintaining consistent quality. A major highlight of the exhibition
was the live presentation of the DTRX industrial DTF system. Attendees were particularly impressed
by the combination of high production speed, stable continuous operation, and consistent print quality Visitors recognised the DTRX as a
serious industrial solution designed for businesses seeking reliability, scalability, and long-term production efficiency. Another important milestone
during FESPA 2026 was MYZE’s achievement of the prestigious EDP Award for innovative software. The award highlights MYZE’s contribution to workflow automation, production management, and intelligent process optimisation within the print industry. Visitors were also able to experience MYZE live at the booth through the
HP Latex FS70 W
www.signupdate.co.uk July/August 2026 | 51 |
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