People News
PPDS appoints two new roles for North America
P PDS has
announced the promotion of
Bruce Wyrwitzke who has now stepped into a leadership role of senior director of sales for North America. With 25 years’ experience as an AV professional under his wing he will now look to use his experience to support PPDS’ customers and partners in North America. His primary
responsibilities will include defining the mid- and long-term sales strategy for North America, setting, and achieving quarterly sales targets, managing the supply chain, and driving greater awareness of the company’s capabilities. Mr Wyrwitzke said: “Since I walked through the door in 2021, PPDS has been a company which continues to grow and amaze. I’m proud to be entrusted to lead this
talented team and our company forward to even greater success.”
Accomplished AV expert, Emily Pirtle has been appointed by PPDS as regional sales manager to further strengthen the company’s sales team in North America.
With a career spanning 20 years, Ms Pirtle brings a diverse set of skills and knowledge to the PPDS North America team, with specialist expertise and leadership experience in sales, account management, client relations, strategic planning, and business development.
Ms Pirtle said: “I feel all roads in my career have led me to this moment. PPDS is part of a globally respected brand, with a legacy of introducing world first and cutting edge technologies. What truly stood out to me, though, was the
PPDS appoints experienced digital signage sales specialist
W
Bruce Wyrwitzke the new senior director of sales for the US
ith almost 10
years of
dedicated industry experience,
Hendrik Hack joins the team at PPDS as sales manager digital signage for north and northeast Germany.
Hendrik Hack
His responsibilities will include working with and supporting PPDS’ partners and customers, as well as with PPDS’ global teams for multinational projects, helping to increase business opportunities, secure tenders, and ensure seamless project completions across all market verticals, including retail, corporate, education, hospitality, healthcare, transportation, public venues, and more.
Emily Pirtle has joined PPDS in the US
opportunity to work with talented, driven, and genuinely collaborative people. I’m so pleased to be joining the team and to be part of its success.”
He said: “I have known and worked with the Philips Professional Displays brand for a long time, and it was a pleasure selling these products in my previous roles. I have always been impressed by how forward thinking and innovative the team at PPDS is – it is a team filled with great people who are focused on constantly improving. This focus on excellence really made moving to PPDS the obvious choice for me.”
Three new appointments at Imageco HQ
studio into the projects team as project co-ordinator. Having shown great strengths in the studio environment, she was keen to move into the projects side of things. Under Ms Hignett’s guidance, she will support complex projects from start to finish helping ensure every job runs smoothly.
L-R: Abbie Hignett, Isabel Shanahan and David Griffin I
mageco has revealed three new appointments to bolster the company’s projects team. Abbie Hignett steps up as the new head of projects for Imageco. This comes after Ms Hignett
showcased her structured approach | 20 | November/December 2025
and focus on efficiency within the last year transforming how Imageco plan, delivers, and communicates projects. She will now lead the team in implementing new ways of working as workloads grows.
Isabel Shanahan transitions from the
Lastly, David Griffin, who is an exhibition builder by trade, joins Imageco full time as part of its design and build team after working with them on a freelance basis for the past year. He’ll be working closely with the projects team to specify, build, manage, and install, taking Imageco’s in-house capabilities to the next level.
www.signupdate.co.uk
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