Toymaster
Fiesta Crafts
Contact:
sales@fiestacrafts.co.uk Fiesta Crafts takes pride in creating toys for babies and children that are not only fun to play with, but also help with the development of vital physical and mental skills.
This year at Toymaster, the company will be showcasing its craft toys, including its ever-popular card craft masks. Bright, fun and exciting for children to play with, the masks allow children to show their creativity and imagination through craft creation and roleplay. Arts and crafts are so important for children to have in their lives as
they offer so many benefits that help them develop into well-rounded individuals with passions and skills. Craft projects help children to develop their fine motor skills by teaching them to use small muscles in their hands and fingers, which is necessary, alongside hand-eye coordination, for tasks such as writing, eating and taking care of themselves. As well as this, research by the International Child Art Foundation shows that children who are exposed to the arts acquire a special ability to think creatively, be original, discover and innovate. Craft is also shown to: improve self-expression and self-esteem; boost children’s creativity and imagination; teach vital problem- solving skills; encourage teamwork, socialisation and communication skills; provide an educational experience, and teach children to be flexible in situations and learn from their mistakes. With these impressive benefits for children associated with Fiesta
Crafts craft kits and toys, the company hopes that its appearance at the Toymaster show this year will prove influential and beneficial for everyone in attendance.
Orchard Toys will also be launching three seasonal lines to independents: Egg Surprise, Snowman Snap and a new edition of its top-selling Christmas Eve Box. Visitors to Toymaster will be able to view the free point-of-
sale materials available, including banners, header boards and shelf strips, enabling them to deliver a strong and engaging
Orchard Toys brand presentation in-store. For customers investing in sales promotions in-store there will also be free promotional
packs on offer, designed to help increase sales. Simon Prest, Sales Director at Orchard Toys, says: “Toymaster is a
great opportunity to build relationships with our customers, and demonstrate how Orchard Toys can help them drive sales heading into the all-important second half of the year.”
Toynamics UK & Ireland
Contact:
sales@toynamics.co.uk; 0116 478 5230 With hundreds of toy products to choose from at multiple price points, for children from birth to 8 years, Toynamics UK & Ireland offers a one-stop shop for independent retailers.
At this year’s Toymaster May Show, the company will be showcasing its Hape portfolio across the infant, music and railway categories (pictured right is the Hape Railway City Train Bucket Set). There will also be displays for its brands Skip Hop, Nebulous Stars and Nanoblock.
Orchard Toys Contact:
sales@orchardtoys.com; 01953 859539
Orchard Toys will be attending the Toymaster May Show to highlight its new games and jigsaw launches for 2022, and showcase its jigsaw collection refresh and bestselling portfolio of fun, educational games.
The new additions offer something for all ages and interests, with ‘Learning Made Fun’ at the heart of each product. Goose on the Loose headlines as Orchard Toys’ fun family game, with Number Bears and Slimy Rhymes the two new core educational heroes. Dress Up Nelly secures the spot within the line-up for best in preschool, and is supported by Shape Aliens and Rainforest Match.
56 | ToyNews | Spring/Summer 2022
On show will be dedicated Hape planograms, designed specifically with the independent retailer in mind. They feature new and bestselling products – including the Hape wooden toy range, the largest of its kind – and demonstrate the importance, and sales opportunity, of ranging across traditional toy categories. The Toynamics team will be available to discuss the support on
offer to Toymaster members, from choice of products and categories from a trusted brand, to excellent service, competitive pricing, instore promotions and marketing campaigns designed to drive customers into independent toy stores. All Toymaster members who attend the show this year will be given the opportunity to take advantage of a special discount offer from Hape, as well as a specially priced item – a Toymaster May Show exclusive. David Allan, Managing Director at Toynamics UK & Ireland, is delighted that the company will be at Harrogate this year. “Toymaster Members are a very important audience to us, and supporting them is key to our business,” he asserts. “In addition to great product, our support packages are designed to drive independent sales, and we believe that focusing on ranging Hape in-store is key to the success of the brand in independent toy retailers.”
www.toymastermayshow.co.uk
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