Toymaster
Basic Fun! Contact:
Tim.Ives@basicfun.com; 0118 925 3270
From preschool classics to fun collectables, Basic Fun! are creators of fun, experts in play and makers of toys. W hat better year to visit Basic Fun!’s Toymaster stand than in 2022, when the team is celebrating Care Bears’ 40th year, Tonka’s 75th 30th
year and K’Nex’s year, and introducing some exciting new products.
There’s a truck-load of fun to be had at the Toymaster Show with Basic Fun!’s Tonka collection. The company is launching a special edition Commemorative 1968 Tonka Dump Truck, inspired by the fi rst-ever Tonka Dump Truck toy. Plus, the monster fun continues into summer, with the launch of the Mighty Monster RC – Tonka’s fi rst RC made with steel and four-in-one monster action. Basic Fun! is also launching a commemorative special edition 40th
bear , Care-a-Lot, the fi rst bear to exist in Care-a-Lot, the Bears’ magic home in the clouds. There are more bears to meet, including Dream Bright, who has ombré-style fur and a belly badge that depicts a heart with wings, I Care Bear, who is made entirely from recyclable materials, and many more cute and cuddly characters set to launch this autumn to meet huge demand. New to ever-popular construction range K’Nex is the sub-category
CyberX, a unique build-and-battle range off ering kids a next-level building challenge. Also on show will be the recently launched K’Nex Classics and Rollercoaster lines.
Now in its ninth season, Cutetitos has become an evergreen seller,
thanks to regular refreshes and new collectable themes. Fresh for spring is a new wave of Carnivalitos, the candyfl oss-scented animals, plus two new waves of Unicornitos, while for A/W there’s Islanditos, tutti-fruity furry scented friends that smell deliciously tropical. From favourite brands to a brand-new IP: Misfi ttens. This hilarious, surprise-reveal range of misfi tting kittens is based on the internet sensation #Ifi tsIsits. Misfi ttens come squished inside an assortment of cat pun-themed packs. Rescue the misfi tting Misfi ttens and these fl uff y friends will triple in size! Basic Fun! is to launch another collectable IP this autumn: Candy Pop!, a cool, candy-themed collectable range that promises fun, interactive play and a sweet surprise reveal with each pop. Wrapped up in these sweet-inspired capsules is an adorable collectable character, stickers and a mini colouring sheet.
A Toy Fair 2022 Hero Toy Award winner, Unique Eyes Dolls are sure to enchant children with their magical eyes that follow the gaze of anyone observing them. Kids will love their soft, brushable hair and their realistic, articulated bodies that stand up. There are three characters to collect, each available to purchase individually, styled in one removable outfi t. The characters can also be bought as “Total Look” sets, which come with an additional outfi t option. New for A/W 2022 are the Beauty Day Playset and Fun Ride Scooter with doll. Also launching for A/W 2022 are Action Heroes, cool interchangeable
mini fi gures with pop-and-swap head and body pieces, and double- sided faces with diff erent expressions. Children can mix and match the pieces to create new combinations; the more fi gures they collect, the more characters they can create. With playsets and action vehicles also available in the range, collectors can build their own Action Heroes world. There are two themes to collect, which bring the excitement of the police force and the awe-inspiring era of dinosaurs to the fore. Storytelling is central to the play pattern of this fun, action-packed range. Another unmissable collection is Flair’s Messi Training range, endorsed by the football legend himself, which is designed to help kids improve their football skills with a professional training method and equipment. Essential to the range is the Soft Touch Training Ball, which will help kids work on their aim and control. It’s ideal for young kids, thanks to the extendable, height adjustable cord and the size-2, solid foam construction. For older kids there’s the Pro Training Ball S3, made from a durable TPU material that will withstand endless hours of training, while the Tricks & Eff ects Ball has a streamlined design that allows kids to make the best plays, whilst also helping them shoot like a pro. For a high-resistance ball with quality rebound, there’s the Flexi Ball Pro; its hi-tech air chamber and surface texture off er better control. Accessories include the Messi Small Pop-Up Goal and the Messi Large Foldable Goal, which comes with a ball and pump. The monster war still rages on in the action fi gures aisle, with MonsterVerse. Fresh for spring is a host of new themes released in 6in Monster form, based on key movie scenes: Hong Kong and Antarctic. Be sure to ask about the epic summer launch of the Deluxe Transforming Godzilla & King Kong Figure, as well as the City Battle Diorama and fi gures set. And, from autumn, collectors can get their hands on three new Toho Classic 6.5in Shin Godzilla fi gures. Plus, check out the new additions to the 6in Basic Figure Monster collection: Godzilla from 2014’s Godzilla movie and Ghidorah from 2019’s King of the Monsters.
Spring/Summer 2022 | ToyNews | 53
Flair Contact: sales@fl
airplc.co.uk; 0208 643 0320
From an award-winning doll brand to the terrifyingly realistic line- up of MonsterVerse action fi gures and an outdoor range endorsed by Lionel Messi, Flair will be presenting some of its must-have hero lines at this year’s Toymaster show.
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