People


Benita Marwaha, Senior Account Manager, Generation Media


Benita has been an invaluable part of the Generation Media business for the last four years. Since joining the company after achieving a fi rst- class degree in Public Relations and Communications, she has worked her way up to the position of Senior


Account Manager, due to her hard work, her dedication and her unwavering passion for delivering media excellence for the toy industry. “Benita constantly demonstrates a positive, can-do attitude to her work and is eff ectively able to deliver fantastic results for her clients,” says a Generation Media source. “As her clients will testify, she is a pure joy to work with and is highly deserving of this accolade.”


Flo Middleton, People & Culture Administrative Manager UK & Europe, Moose Toys UK


Flo joined Moose Toys three years ago, and in 2021 won the Moose Young Gun Award, which recognises the eff ort of individuals who go above and beyond their daily responsibilities. She reportedly moves “seamlessly”


between the diverse range of regional and global projects, from learning new systems to implementing wellness initiatives. A Moose spokesperson says: “Everything Flo does has the Moose values at the core. She’s a passionate promoter for One Company: One Great Culture and takes great pride in working as part of a team that creates a Great Place to Work. We can’t wait to see what’s next for her.”


Alex McIntyre, Digital Marketing Manager, Funko EMEA


Seasoned marketeer Alex manages strategy and execution across the Funko and Loungefl y social eco-system and also oversees key e-commerce customers. With an analytical approach to everything, complemented with a digital-fi rst


mindset “that’s sprinkled with creativity”, Alex always makes sure to put the Funko community at the heart of all his decisions. His key achievements include delivering best-in-class infl uencer marketing across EMEA, spearheading top-tier licensor collaborations, optimising the Funko social channels (which now boast over six million followers around the globe) and “bringing Loungefl y front and centre as it continues to dominate the fashion world”.


Ross Monks, Middleweight Product Designer, Moose Toys UK


Since joining Moose in 2018 Ross has shown incredible agility, according to his nominating party, working across a range of product types, from furniture to plush to collectables. He is known for his genuine passion for toys and the invention end of


toy design, and was instrumental in the creation and early development of Moose Toys’ smash hit Magic Mixies Magic Cauldron and subsequent lines in that brand. He has also contributed to Scruff -a-Luv’s success and is currently developing several exciting new brands set for release in the next year or two. A Moose source says: “Ross is a powerhouse of creativity, plus he’s humble, enthusiastic and talented – all in all, he’s a total star!”


Jade-Louise Middleditch, Account Manager, Energy PR


Drawing on her strong media relations and digital PR skills, Jade has played an important role at Energy PR in promoting a host of toy brands to international audiences. She has worked with a diverse range of companies ranging from innovative


startups to some of the world’s largest toy brands and organisations, and her cv includes campaigns with The Toy Association, Galt Toys and Wow! Stuff . Having worked her way up from Account Executive through Senior Account Executive to Account Manager over the space of three years, Jade recently managed the successful launch of Aquarius, a unique gifts and games brand, to the European media.


Sophie Morris, Brand Manager, Zapf Creation UK


Since joining as Assistant Brand Manager in 2019, Sophie has become an integral part of the Zapf Creation team, delivering impactful, multi-level marketing campaigns that drive growth and sales in the business. Becoming Brand Manager


in 2021 saw Sophie oversee PR activity for both Baby Annabell and BABY born, ensuring all activity supports the TV and digital strategy for the brands. Her most recent accomplishment includes a year of celebrations for BABY born’s 30th birthday in 2021, which delivered a huge reach across all platforms and engaged with thousands of children both in an online and offl ine capacity.


Spring/Summer 2022 | ToyNews | 37


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