Toymaster


Bandai UK Contact: sales@bandai.co.uk; 0208 324 6160


Bandai UK will be unveiling some exciting new distribution ranges and lines, as well as extensions to some of its hottest brands during this year’s Toymaster May Show.


Extensions to the CoComelon range will be a major focus, with new lines including the My Friend Cody plush doll, and the JJ Boo Boo doll, which lights up in areas where JJ is hurt and plays the “Boo Boo” song. Role play remains a key play pattern for the range, with themed dolls and playsets such as the Deluxe Family House tapping into this vein. The company’s latest Miraculous cross-category collection is a highlight for the show. Currently the number-one kids’ show on Netflix and the number-one kids’ TV show in the UK, Miraculous continues an upwards trajectory for the business. With a movie slated to premiere later in the year, Bandai UK will be showcasing new styles for its sell-out collectable Kwami Surprise figures, character additions to the innovative Fashion Flip Dolls, movie lines, and the all-new Transforming Scooter. Compatible with the 26cm fashion dolls, Ladybug’s magic YoYo


transforms into her signature red and black scooter at the press of a button. Movie lines include a special-edition 26cm Marinette fashion doll complete with deluxe ball gown outfit and accessories. Movie fashion dolls are also available for Ladybug and Cat Noir, and a twin pack containing both characters includes additional exclusive outfits and accessories. With the growth of its own IPs core to the business, Bandai UK is showcasing its latest Tamagotchi ranges. Marking the 25th


anniversary


of the launch of Tamagotchi to the UK market, SKUs include a limited- edition 25th


anniversary version, new Original Tamagotchi styles, plus brand evolution lines such as the new Tamagotchi Pix, Tamagotchi Pix Party, and exciting new licenses for the Tamagotchi Nano series. Japanese media franchise Digimon continues to grow in the UK, and has received a refresh with a new series of devices housing the interactive virtual pets. There are three distinct lines spanning Digimon Original and Digimon X – classic devices from the 1990s re-introduced for the modern collector – and the Digimon Vital Bracelet Series, where fitness tracking meets virtual pets, allowing wearers to train their Digimons via steps and other physical activity. The functionality of the watch is extended through Dim Cards that alter the digital experience and provide new Digimon for users to evolve. Bringing one of the world’s most successful manga and anime series of all time to life, Bandai’s Dragon Ball range appeals to fans of all ages. The collection includes the highly collectible Dragon Stars series,


48 | ToyNews | Spring/Summer 2022


Limit Breakers, and Evolve action figures alongside a role-play first with the new Super Saiyan Goku Head Gear, perfect for dress-up fun. As distributors for McFarlane Toys, Bandai will showcase a range


of latest properties for the high-target collector, plus high quality, playable toys with mass-market appeal. New lines for some of popular culture’s most iconic licenses include DC Multiverse, The Witcher and My Hero Academia. A range of 7in ultra-articulated, highly detailed character figures, Build-A-Figures, 12in figures and vehicles offer a wide collection at varying price points. A new cross-brand 5in Action Figure collection also offers fans of Dragon Ball, Naruto Evolve, Star Trek, Gundam Infinity, Avatar and My Hero Academia an entry price option. The Chibi Masters miniature collectible figures span some of the world’s most popular anime properties, including My Hero Academia and Demon Slayer. With new wave and character releases planned, the sub-£10 RRP makes for the perfect pick-up purchase. Banpresto, the ultimate anime statue line from Bandai, includes a variety of characters at differing scales and price points, while the 6in Anime Heroes action figure collection is a must for fans of the genre with new characters on show from the Naruto Series and One Piece. The show will also see Bandai UK showcase its evergreen STEM ranges, National Geographic and Sea Monkeys, alongside new and existing licensed lines including True and the Rainbow Kingdom, Star Trek, Gundam Infinity, Shokugan, and World’s Smallest.


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