Toymaster
Posh Paws Contact:
sales@poshpawsinternational.co.uk; 01268 567317
At the Toymaster May Show, Posh Paws will be unveiling its never-seen-before on-trend products across Jurassic World, Minions and DreamWorks’ most popular franchises, as well as offering a variety of exclusive show offers for Toymaster members across both its licensed and non-licensed properties.
Gabby’s Dollhouse is the latest preschool sensation that is topping the Netflix Kids & Family viewing charts, and this autumn Posh Paws will launch its new soft toys based on the show. Perfect for Christmas gifting, Gabby and her host of feline friends are beautifully brought to life in a range of 10in and 7in brightly coloured and highly detailed soft toys, which will be available this September.
IMC Toys
Contact:
info.uk@
imctoys.com; 01904 720908 IMC Toys’ own IP ranges, including Cry Babies, Cry Babies Magic Tears and Bloopies, will be a major focus during this year’s Toymaster May Show, alongside newly developed IPs such as Bubiloons and Peek-A-Pets.
Anyone who has not already jumped onto the Jurassic World bandwagon yet needs to get on board now, as the movie hits UK cinemas on 10 June and it’s set to be a blockbuster summer for the franchise. Posh Paws is geared up ahead of the anticipated release with a huge range of roarsome soft toys. Everyone’s favourite yellow henchmen return this July after five years, with the new Minions 2: Rise of Gru movie, and Posh Paws has a range of the cutest and cuddliest soft toys available to meet the demand for product. Available to order now are the adorable 7in ‘Too Cute’ Minions in an assortment of three super-cute designs packaged in a CDU, 10in Kevin and Bob Minions and a 12in Stuart Minion in a display box. New Sesame Street soft toys for this summer include the award- winning Talking Cookie Monster, which features 15 fun and entertaining sound effects, Tickle Me Elmo, and Squashy Podgie Elmo, Cookie and Big Bird characters made from the softest fabrics with super-squishy stuffing and available in a cuddly 8in size. For high quality, British design plush toys and gifts that are perfect
for accompanying children on their journey through their earliest years, then look no further than the Posh Paws Ragtales collection – it truly has something for everyone. Whether you’re looking for baby ranges that include comforters, little booties, toy rattles and teddy bears, or beautiful Ragtag animals, elegant Ragdoll characters and high-quality wooden pull-along toys, the Ragtales collection is exquisite and timeless.
Stand-out hero items are the BFF Cry Babies collectible fashion dolls. A category first for the UK business, the range introduction means children can now be fully immersed in a comprehensive Cry Babies brand journey, from baby, nurturing doll play through to collectibles, culminating in fashion dolls. Content remains a key driver for IMC, and the company has made substantial investment in producing new material hosted on its official YouTube channel, Kitoons, alongside media partner platforms and its new Kitoons Over-The-Top (OTT) platform. New Icy World themed ranges have been introduced for the new- look number-one nurturing doll Cry Babies, and the Cry Babies Magic Tears collectible doll ranges, to reflect the new animated series, which airs from July. While new Dressy Fantasy characters will join the core Cry Babies portfolio, three waves of Cry Babies Magic Tears have been unveiled: Icy World Keep Me Warm, Icy World Dinos, and Frozen Frutti. Having introduced its first Cry Babies Magic Tears playset to extend the brand play experience, IMC is now continuing the expansion with Dreamy’s Mega House. The playset includes over 25 accessories, an exclusive Dreamy Cry Babies Magic Tears collectible doll, six different play areas, plus hidden surprise features only revealed with the dolls’ signature magic tears. The innovation continues with Sweety’s Birthday Calendar, a seven-day surprise reveal experience disclosing different accessories, plus an exclusive Sweety doll character, behind every door for children to enjoy in the run-up to their birthday. Water and bath play will be covered with the company’s range
of cute and colourful Bloopies Mermaids and Fairies, including the new Fairies Magic Bubbles, which combine water squirting features with bubble blowing wings. New IP Bubiloons is a range of cute animal characters that blow balloon bubbles. The latest toy lines will include the Bubiloons Confettis and BubiGirls, a new party collection of balloon blowing characters to assist their creature counterparts. The latest addition to IMC’s plush
portfolio is Peek-A-Pets, a super-soft, interactive cuddly toy. Launching with a cute baby bunny character available in white or neutral colourways, Peek-A-Pets offers little ones hours of peek-a-boo play: squeezing the bunny’s tummy will
reveal its face from beneath its oversized floppy ears. An interactive version is also available complete with peek-a-boo feature, lights, music, and night-time mode to offer little ones both a daytime play pal and a nighttime companion to snuggle up to when it’s time for bed.
Spring/Summer 2022 | ToyNews | 55
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