Editor's letter
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Making memories
CONTENT Editor
Tessa Clayton
tessa.clayton@
biz-media.co.uk
Graphic Designer Mandie Johnson
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ADVERTISING SALES Advertising & Commercial Manager Tony Patman
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MANAGEMENT
Media Director Colin Wilkinson
colin.wilkinson@biz-media.co.uk I
’m conscious that I’ve used the word “joy” several times in this issue of ToyNews. Having worked over the years on women’s consumer mags, business-to-business titles, interiors and food publications, and been called upon to describe countless handbags/mortgage deals/carpets/casseroles,
I’ve found few instances when that particular word is the only one that will do. But toys? Toys are different. Toys are part of our collective experience. All of us can recall our favourite childhood playthings, and those beloved toys created memories that are lodged deep within our consciousness. I had a raft of Pippa dolls, the distant ancestors of today’s fashion dolls, and I can still remember taking them on dangerous treks across the desert (sand-coloured carpet) to reach the mountains beyond (the bookshelves). Those stories are as vivid to me now as they were then. The buzz at trade shows like Toy Fair or Toymaster isn’t just created by suppliers and customers striking great deals, it’s also about those “Wow, look at this!” moments when the kid in us takes over from the business professional. We can look at an innovative new product and consider how many units it might sell, or the best way to advertise it, but, if we’re honest, a part of us is also thinking how much fun it would be to play with. This is all tangential, of course, but as a relative newcomer to the toy space,
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I’m struck by what a unique industry we’re all working in. Whether you’re designing, manufacturing, distributing, marketing or selling toys, you’re in the business of creating joyful memories, and hopefully this issue of ToyNews reflects that. Yes, there are tough times ahead for toy firms, just as there are for other businesses, but there’s plenty to celebrate – the great strides being made when it comes to sustainability (p.26), the resurgence of family games and “togetherness” (p.20), the inspiring young people destined to be stars of the industry (p.33), and the indie retailers going the extra mile for their customers, and reaping the rewards (p.14). You'll find plenty more good-news stories on ToyNews' online channels, so
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keep an eye on
https://www.toynews-online.biz and our sister site Licensing Biz (
https://www.licensing.biz), or better still, sign up for our daily newsletters and be the first to find out the latest industry news, discover new products and up-and-coming companies, read Q&As with key players in the toy and licensing sectors, and much more.
Wishing you all a joy-filled summer,
Tessa Clayton, Editor
tessa.clayton@
biz-media.co.uk
Welcome
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