Toymaster
Smart Toys and Games Contact:
uk@smart.be; 01903 885669
The worldwide leader in multi-level logic games, Smart Toys and Games has a host of exciting new products to unveil at the Toymaster Show.
This year sees the arrival of three new additions to Smart Toys and Games’ bestselling IQ Games collection: IQ Love, IQ Stixx and IQ Six Pro. Each game is unique, and features an innovative game mechanic; they also offer varying levels of difficulty, meaning that these educational games are perfect for both adults and children as young as six. Both IQ Love and IQ Stixx offer 120 challenges, while IQ Six Pro provides the same level of fun as the bestselling IQ Puzzler Pro, but on a hexagonal grid. Like the other games in the award-winning IQ range, these latest additions are hard to put down, and are competitively priced and travel friendly – making them a perfect pick-me-up purchase for car journeys and on-the-go play. Another game that the Smart Toys and Games team is jumping
with excitement about showcasing at this year’s Toymaster Show is Horse Academy. This charming, colourful game will see kids aged seven and over galloping off to the gymkhana, as they create a path to canter over the jumps from start to finish – but players must make sure their horse is leaping in the right sequence! Follow the course to solve the game and work your way through the 80 challenges, from easy to expert level. Next up, it’s time to battle with some bears in fun game Grizzly Gears. Players must rotate the trees to help guide the characters through the forest... but they need to beware of the bear! This original puzzle game will keep players on their toes thanks to a literal twist; quite simply, no one is out of the woods until all 80 challenges have been solved. The Toymaster Show will also see a new magnetising robot in town – SmartMax Roboflex. Children aged three and above can get creative and make their own flexible, crazy robots with unique magnetic parts that bend and extend, and which work seamlessly with the core SmartMax range. Both sets include an inspirational poster, but the options are endless as little ones can create robots that fly, jump, grab, wobble, or drive, while developing fine motor skills and imagination along the way. The Smart Toys and Games team will also be exhibiting the company’s Go Genius collection, an award-winning range of subject-themed educational board games. Players travel around the board answering multiple-choice questions with three different levels of difficulty. Any player who scores more than 15 points is officially a genius! Best of all, this award-winning collection uses sustainable materials and is 100% recyclable.
54 | ToyNews | Spring/Summer 2022
Casdon Toys
Contact:
UK@casdon.com; 01253 766411 The team at third-generation family-run business Casdon Toys are looking forward to attending the Toymaster May Show, highlighting a host of new products as well as a brand-new licence.
A major focus during the show will be Joseph Joseph, the latest licence in Casdon’s portfolio. Casdon will be launching six products designed to look just like the real thing: the Joseph Joseph Chop2Pot, Elevate, Nest, Bake, Go Eat and the Extend, which takes water play to a new level. The Joseph Joseph Extend set comes with a wash bowl and tray to capture spills, while water can be pumped from the bowl through the dispenser and back again for endless play. It includes a CleanTech brush, dish rack, cutlery, plates and bowls, which change colour when added to water for added play value. The Chop2Pot playset features the iconic Joseph Joseph folding chopping board and Elevate knife as well as four choppable play foods: an onion, tomato, carrot and potato. All the foods showcase Casdon’s innovative product technology, ChopPop. The play food fits together with a trademark “pop” sound, allowing little hands to safely and easily “chop” the food, and then “pop” it back together. Casdon is also expanding its Dyson range with three new SKUs, including the Dyson Supersonic and Corrale Deluxe Styling Set. This dynamic duo incorporates mini versions of the Dyson Supersonic Hairdryer and Dyson Corrale Straighteners – perfect for mini-me styling sessions. With a range of enticing features to keep little ones occupied for hours, the set comes complete with two interchangeable nozzles, a barrel brush and detangling comb.
Meanwhile, existing bestsellers will see a contemporary colour
refresh, in line with Casdon’s recent re-brand. The Kenwood Mixer will be available in white, just like the real thing. The only working children’s mixer on the market, it has a two-speed battery powered motor using the Kenwood planetary mixing action, and can also be operated by hand. The famous Kenwood “K” beater is also included, as well as a whisk and a spatula. Other contemporary colour refreshes on display at Toymaster will be Casdon’s Morphy Richards Kitchen Set, Post Office Set, Pick n Mix Sweet Shop, Breakfast to Go and Pan Set. Casdon will also showcase its core collection of child-sized vacuum cleaners at the event, including the Dyson Ball Dyson Cordless as well as Henry and Hetty. All have been specially designed to be true to life right down to the last detail, including working suction for realistic role play.
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