MSPs Why smart
MSPs make good investments
Martin Ford, chief executive at Popx discusses growth and opportunities for MSPs.
F
or those institutional investors, owners, and operators of Managed Service Providers (MSPs) wondering whether the managed
services model is still viable, the answer is a resounding yes. Investors are looking for a safe place to put their money, especially under the pressure of slow economic growth and MSPs remain a safe bet for those seeking recurring revenue from resilient business models. Arguably one of the biggest threats to MSPs is
the emergence of non-traditional competitors that act as digital native disruptors and have an immediate advantage with a slick service offering. To combat this new wave of competition, many service providers are looking at ways to differentiate themselves through enhanced customer experience and the development of new products. The central pillar of this strategy is digital transformation. However, transformation doesn’t solely apply to improving IT processes. It’s all-encompassing and
54 | September/October 2023
must be directly linked to delivering a better customer experience. Only by adopting this approach will MSPs maximise the benefits and achieve a full return on transformation investments. For example, according to research by Deloitte, organisations that focus on a customer-centric approach are 60% more profitable than those that don’t.
Adopting a smart approach to business Digital transformation requires MSPs to challenge traditional business processes by adopting an innovative approach that puts customer needs first. However, maintaining a balance between the need for change and keeping focused on core business values can be challenging. The reality is transformation can’t happen fast enough, but it’s a delicate process. Transforming to a Smart MSP doesn’t happen overnight. The key factors to making it successful
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