42 September/October 2023


06 Retail Analysis: The promotion effect on shifting consumer behaviour


12 Industry Opinions


22 How inclusivity can yield positive results


24 Pushfar to push boundaries 26 Let’s talk about DE&I


28 PCR Awards – who won what on the night


40 How women can thrive in tech careers


42 Why the tech industry is lagging behind when it comes to gender diversity


44 Five principles of retailtainment


46 Unlocking new revenue opportunities in the channel


46 www.pcr-online.biz www.pcr-online.biz @pcr_online PCR September/October 2023 | 5


48 How bricks and mortar retailers can learn from online payments


50 Ecommerce competition – a game distinctly driven by big data


52 Availability vs inventory: one plan to rule them all


54 Why smart MSPs make good investments


56 The future is managed 58 Out of Office 60 Spotlights


62 Sector Guides: This month’s new products


65 Life in the Channel: Gigamon’s Dee Dee Acquista on observability, the hybrid cloud and security.


26 44


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