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taking steps to improve their sustainability efforts. According to Agilitas’ latest Technology Channel Confidence Index, confidence among UK industry decision-makers to act with impact and create a better, more sustainable future over the next 12 months scored 7.8 out of a possible 10. A Globalocal strategy enables Channel firms to focus on developing strong and resilient supply chains while also taking into account their carbon footprint and innovating new solutions for them and their partners to manage emissions.


Identifying opportunities Alliances play a crucial role in identifying international opportunities for businesses. By forming strategic partnerships and collaborations, companies can leverage the collective expertise, resources, and networks of multiple organisations to explore and capitalise on opportunities in global markets. Collaboration brings together partners with diverse


backgrounds, experiences, and market knowledge. Each partner may have expertise in specific regions, industries, or market segments. By pooling their knowledge and insights, alliances can gain a comprehensive understanding of international markets, including consumer behaviour, market trends, regulatory frameworks, and competitive landscapes. Partnerships, furthermore, provide access to extended


networks and contacts, as they can tap into each other’s existing relationships with suppliers, distributors, customers, and other stakeholders in various countries. Tis expanded reach facilitates market entry and expansion, as alliances can leverage established networks to penetrate new markets, access distribution channels, and build valuable relationships with key players. Trough these networks, alliances can identify potential business partners, customers, and market entry points. Moreover, international expansion oſten involves significant


risks and resource requirements. Alliances allow companies to share these risks and pool their resources, enabling them to pursue larger and more complex opportunities. By collaborating, companies can jointly invest in market research, product development, marketing campaigns, and other necessary activities for international growth. Tis risk sharing and resource pooling mitigate individual companies’ financial burden and enhance their capacity to identify and seize global opportunities.


Driving business growth Collaboration with partners and resellers can provide great strategic benefits to rapidly growing technology companies seeking to enter new markets and drive expansion. Simply having channel partners is no longer sufficient - leadership teams must guarantee that partnerships benefit the organisation’s long-term goals and vision. Fostering partnerships at a global level is a growth strategy that companies cannot afford to overlook, with a 2022 Demand Gen Report survey finding 66% of business-to- business leaders expect a greater than 11% increase in revenue attributed to channel partners during the next year. Globalocal supply chains offer several advantages that


contribute to business growth. Firstly, by employing suppliers in a targeted geographical location, companies can tap into their expertise, knowledge, and existing networks. Local suppliers have


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a thorough awareness of their region’s market dynamics, cultural nuances, and legal frameworks, which facilitates global scalability. Tis familiarity allows businesses to adapt their products and services more effectively to meet local demands, thus gaining a competitive edge in a global market. Furthermore, working on a global scale with local suppliers


reduces logistical complexities and delivery times. McKinsey reports that 38% of organisations intend to regionalise their supply chains. Tis entails reorganising manufacturing into smaller blocks belonging to localised economies. Proximity allows for faster response times, shorter transportation distances, and increased supply chain resilience. Businesses can respond quickly to changing market trends, customer preferences, and unforeseen disruptions by reducing lead times. Tese elements work together to improve customer satisfaction and loyalty.


Shared values to shared value Aside from the operational benefits, embracing globalocal supply chains aligns with goals for sustainability. Consumer expectations are rising, and the push towards a circular economy is driving Channel businesses to improve their sustainability initiatives. Organisations must take proactive steps to reduce scope 3 emissions in accordance with the 2030 targets. Te urgency to reduce scope 3 emissions is especially visible in the technology channel, where businesses recognise the growing concern among environmentally conscious consumers. Adopting a globalocal approach is effective in reducing these


emissions and fostering a collaborative environment in which partners can share best practices and collaborate to achieve their environmental, social, and governance (ESG) goals. To propel the Channel towards a better, greener, and more sustainable future, an industry-wide effort is required. Global supply chains can no longer be ignored. Businesses in the Technology Channel must recognise and address the environmental consequences of extensive supply chains. Organisations that embrace globalocal supply chains can


significantly reduce their carbon footprint, improve resource efficiency, and contribute to the industry’s overall sustainability. Collaboration and knowledge sharing among Channel partners are critical to achieving sustainability objectives. A globalocal approach fosters a collaborative environment in which organisations can share insights, experiences, and innovative solutions.


Addressing supply chain issues with global resources and local knowledge Alliances are critical in identifying international business opportunities. Companies can expand their reach into new markets and leverage their collective expertise by collaborating with like-minded partners. Collaborations can create synergies that drive innovation and increase competitiveness by sharing resources, knowledge, and market insights. Companies that want to thrive in the global market must invest in worthwhile partnerships. Strategic alliances enable businesses to gain access to new customer segments, distribution channels, and complementary product offerings while remaining committed to sustainability efforts.


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