Retail Ecommerce
competition – a game distinctly
driven by big data
Ecommerce is no longer possible without web scraping and big data. Gediminas Rickevičius, VP, global partnerships at Oxylabs, explains.
T
here is something special about competition. It pushes companies to be better, to take risks, and to strive for the
impossible. But how do some businesses rise above their competition? Information – the driving force of any
competition, from sports to business. Having access to the right information can give a significant advantage in both sports and business, allowing athletes to use their strengths against opponents’ weaknesses to win and companies to make informed decisions and outmaneuver their competition. In order for competitors to have an
advantage in any given situation, they must have access to accurate and up-to-date information. Data is essential for success in any competitive game – whether it is on the court or in the boardroom. Technology has shaped the way companies access data and how it can help give businesses the upper hand when competing against others. Studies have shown that companies that use data are almost 20
times more likely to be successful and have more than 50% better understanding of their customers. As a result, web scraping is becoming increasingly important for businesses that rely on data, particularly for platforms that use publicly available data to analyze competitors, track customers, and generate leads.
50 | September/October 2023 It is no different for ecommerce businesses
– online retailers must use these tools to remain competitive in their respective markets. Web scraping and big data are essential for any ecommerce business because they allow companies to glean insights from their competitors and provide the most up-to-date information on pricing, promotions, and market trends.
Changes in the retail landscape In the US, the number of traditional retail stores dropped from over 450 thousand to nearly 350 thousand in 2021, with only a slight 2% increase in 2022. Although brick-and- mortar shops are slowly recovering aſter Covid, the increasing rent prices and cost of living are bringing new challenges to these businesses. On the other hand, it is estimated that over 50% of sales this year will be processed through digital platforms, ensuring the long-term viability of ecommerce.
Tere are currently 2.14 billion digital buyers, representing 27.6%
of the world’s population, and by 2025, it is estimated that there will be 291.2 million online buyers in the United States alone, which is more than 80% of the current US population. Te ease of online shopping is further enhanced by the availability of fast shipping options. Services such as Amazon Prime allow
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