BRANDS
ABUS Factory in Rehe
Various locks can be opened conveniently via smartphone or fingerprint and users can assign permissions via an app. This wide range of products and the development of new sales markets has made the company more crisis-proof and better equipped to withstand market changes and turbulence.
The current crisis within the global bicycle industry serves as a perfect reminder to the wisdom of not having all your eggs in one basket and producing as many products as possible in Europe. Today, the ABUS Group is a multiple award-winning
market leader in a number of product areas and is active in over 100 countries worldwide with around 4,000 employees. With five German production sites and branches, ABUS is committed to Made in Germany as an industrial location and thus firmly accepts its responsibility for people and the economy. Yet ABUS doesn’t just stand for long-term sustainability on an economic level, but also in the areas of
ABUS Factory in Hege
environment and social affairs – these three pillars are of central importance to the family business.
Anniversary year under the banner of gratitude The owner family feels a deep sense of gratitude for the development that the company has experienced in 100 years. “We look back on the hard beginnings with respect and gratitude and look to the future with confidence. We also see it as our responsibility to actively preserve and further develop the legacy of our ancestors,” says Christian Bremicker, CEO and co-partner of ABUS. And so today, descendants of August Bremicker from the fourth and fifth generation of the family are also involved in leading positions in the company.
ABUS is therefore celebrating the year 2024 with a grand ceremony in June and various other festivities to ensure that the “good feeling of security” continues into the third millennium.
ABUS production in Rehe
52 | May 2024
www.bikebiz.com
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