BRANDS


FAMILY BUSINESS WITH TRADITION:


Cyclists in every corner of the globe rely on them, top athletes wear them and they provide “that good feeling of security”.


We are talking about ABUS products: known worldwide for quality, reliability and design. The fi rst locks were manufactured by members of the Bremicker family in a simple basement workshop in 1924. Fast forward 100 years, the once small family business has developed into a forward- thinking global leader.


The original lock factory in Hege Strasse


Now, ABUS is celebrating its 100th anniversary. Roger Seal provides an insight into the history of the family-run company.


46 | May 2024 www.bikebiz.com


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