FEATURE


look for more affordable solutions ensuring their children have good quality bikes that are the perfect size, as well as a continued focus on sustainable choices. “Both these drivers fit perfectly with Bike Club’s model of offering refurbished bike options as an alternative to new models, offering an even lower cost alongside a circular economy consumption model that can significantly lower the carbon impact of bike ownership. “In fact Bike Club members are now choosing refurbished


bikes in equal measure to new bikes, in a trend that we expect to continue in the future.” Bike Club said last year that it ramped up its refurbishment programme, with 6,000 bikes being refurbished in the first half of 2023 alone. All Bike Club bikes can be refurbished and rented out again up to six times, ensuring utilisation of each bike is maximised while the requirement to manufacture new bikes is significantly reduced.


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Life skills


The BA also said it is starting to see some alternative access options emerge to make kids bikes more affordable, such as via a subscription service - “but this is a very small part of the market overall.” “The BA believes that if we are to achieve the Government’s target of 50% of all journeys in towns and cities being walked or cycled by 2030, we need to equip the majority of the population now with the life skill of knowing how to cycle,” it said. “We think that the government should step in now and zero rate the supply of children’s cycles for VAT to ensure every child has access to a bike as they grow up and to prepare a generation for active travel in the clean cities of the future. See BA cycling manifesto for more detail which was launched to MPs at the Houses of Parliament in November 2023.” 


May 2024 | 11


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