NEWS HUB
Beameo parent company seeking investment
BEAMEO, the Wales-based e-bike brand, is set to embark on an ambitious expansion plan and is now seeking investors to join its parent company, MSTT LTD. Beameo will benefit from future development plans as it continues its growth in the commuter and leisure market, with retailers being sought this year and export being an objective for late 2024. MSTT will continue to manufacture e-bikes for third party
brands globally, initially in its Thai facility, alongside the expansion of Beameo. The current UK team – which includes a Wales-based warranty and operational team – will expand as the company grows.
Cycle Paths rebrands as Giant Poole GIANT has
unveiled its second brand store this year with Giant Poole, formerly known as Cycle Paths, now open for business. Giant Poole is designed to offer customers “an enhanced shopping experience” with a performance showroom and dedicated offering of Giant, Liv, Cadex, and Momentum products alongside all the cycling gear customers need to get riding.
The store is hoped to become a hub for the local cycling community and has a calendar of activities planned, from workshops to group rides. Matt Banks, store manager, said: “Moving to a Giant
Store was a no-brainer. We want to give our customers a professional and top-end shopping experience, offering the best products on the market. We’ve already been showing off the store on our Instagram page and can’t wait to welcome customers back in store.”
Neal Tantisukrit, founder
and director, added: “This will include UK e-bike, motor and battery manufacture for both Beameo and third-party brands from around the world. “Our manufacturing experience in Thailand coupled to our strong UK team allows us to set this up quickly, professionally and in an eco-friendly manner. Interested investors or investment groups can contact Tantisukrit directly at
neal@beameo.bike.
Bird exits Chapter 11 proceedings
BIRD has announced that the company has successfully emerged from Chapter 11 proceedings under a newly organised private parent company called Third Lane Mobility Inc.
With a strengthened balance sheet, reduced operating expenses and right-sized capital structure, the transaction included the sale of Bird’s assets to Third Lane Mobility, which encompasses both the Bird and Spin Brands. Bird and Spin will continue to operate in and serve cities across the globe and are positioned for long-term, sustainable growth as they maintain and expand operations across North America, Europe, the Middle East and Asia. In the last year alone, Bird and Spin riders travelled more than 51 million miles globally, which equates to circling the earth more than 2,050 times and tens of millions of motor vehicle trips not taken.
Decathlon UK appoints Fusion Media to lead UK communications for Van Rysel
FUSION Media has been appointed by Decathlon UK to grow the reach of in-house cycling brand, Van Rysel.
This will see the agency support the expansion of
Van Rysel in the UK across media relations, buying, influencer marketing and physical events. Hailing from Lille, France, Van Rysel is one of four
16 | May 2024
new specialist brands launched under Decathlon’s recent global strategy. The brand has already widened its range of high-end bicycles and accessories in the UK market. This recently included the RCR PRO Replica, as used by the Decathlon AG2R La Mondiale World Tour team.
www.bikebiz.com
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