BEANDS


If ABUS already protect the bicycle, why not protect the rider too? After all, in German the word “Sicherheit” translates as both “security” and “safety.” The latest milestone in this journey was in 2021 with the takeover of Maxi Studio S.R.L., a long-standing production partner from Italy and manufacturer of high-quality bike helmets. Thus, ABUS became one of a handful of helmet brands with their own production capability, the journey from a humble lock maker to an international protection brand was almost complete. The aim of these strategic acquisitions has always been in line with the ABUS vision: “we want to make life a little safer.” This is why the ABUS Group today offers a comprehensive portfolio of technologies, which are divided into the areas of mobile safety and security (bicycle, motorcycle and equestrian) to home security, commercial security and occupational safety.


Digitally at the cutting edge and with worldwide representation In order to meet customer requirements in the age of digitalisation, the development of smart products is constantly being driven forward.


First ABUS helmet manufactured in 1994 The Gamechanger 2.0


www.bikebiz.com


May 2024 | 51 July 2023 55


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68