MICROMOBILITY
THE FIVE MILE RIDE
Rebecca Bland speaks to Gila Overton from Synch about the brand’s growing range of e-bikes and ambitions to expand its dealer network
B
ased out of a warehouse in Holton Heath in Dorset, e-bike company Synch is steadily making a mark in the UK. Founded in 2019 by
friends Chris and Matt, they designed their first electric fat bike out of a need for something that didn’t exist back then. First, for their own riding pleasure, but then, the desire to experience the fun with others – and thus, Synch was born.
Since 2019 the brand has grown from a one-bike stable (the Super Monkey), to now offering five e-bikes, all serving different purposes. Gila Overton, a Sales and Service Specialist has been at the company for three years, spoke to us about the broadening portfolio and how now is the right time to expand their dealer network across the UK. “What we’re trying to do is take that five mile drive out and replace it with a five mile ride,” Overton commented. “There’s a lot of people all over the country with either the school run, or the office that is within five miles of where they live. And if you can swap out your car for a five mile bike ride, that’s the people that we want.”
32 | May 2024
www.bikebiz.com
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