NEWS HUB
Laka receives funding to drive European expansion
BICYCLE insurance specialist Laka has announced new funding from Achmea Innovation Fund. Since 2019, Achmea Innovation Fund has contributed to solving social issues in areas including the field of mobility, investing in start-ups and scale-ups that match the mission and strategic domains in which Achmea operates.
The fund exclusively takes minority stakes in these companies, with the aim of further growth and realising strategic value for Achmea. The investment in Laka aligns with Achmea’s ambitions in the field of smart and sustainable mobility and its interest in innovative mobility solutions.
Katharina Maas, fund manager at Achmea Innovation Fund, said: “Achmea invests in Laka because of the attractive possibilities of embedded insurance and the synergy with our business activities. Moreover, Laka’s model is directly in line with our cooperative values and our mission to optimally insure customers and
provide them with the right services.” Laka is active in multiple European countries. The business
currently insures more than €140 million worth of bicycles and e-bikes. As well as offering insurance directly to consumers, Laka is working with retailers and brands to embed insurance at the point of sale.
JRP Distribution expands cycling offering with Simply Brands and Svitol
JRP Distribution has announced the expansion of its cycling offering by incorporating two new cycling ranges from Simply Brands and Svitol. The Simply Cycling range
encompasses the basic accessories for cyclists, such as universal handlebars, pedals and lights. There are also bags, locks, water bottle holders, bike kickers, as well as the traditional bell. The repair range includes puncture repair kits, tools,
Pinarello and Gtechniq Bike announce technical partnership
PINARELLO has announced a new technical partnership with Gtechniq Bike, the UK-based maker of performance bike frame ceramic coatings and bike maintenance products. Rob Earle, managing director of Gtechniq, commented: “As with Fausto Pinarello’s objective to make the world’s best bikes, Gtechniq’s objective is to make the best surface care products. “We are excited to have the full product range listed within the two Flagship stores and delighted at the prospect of every Dogma MyWay frame being coated in our industry- leading Bike Ceramic.”
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brake sets, brake cables, gear cables, as well as pumps and inner tubes. The Svitol bike care range is a complete offering of maintenance products for cleaning, degreasing and lubrication.
JRP is an established distributor with more than 40 years of history.
The Chichester-based business has a 60,000 sqft warehouse and supplies more than 5,000 products to various markets, with its core business focusing on the automotive sector.
PaceUp Media launches Accelerator Programme for start-up and emerging brands
PACEUP Media has launched its new Accelerator Programme, aimed at supporting lean start-up brands. The new programme will see PaceUp Media provide strategy, PR, social media and content marketing services at favourable rates for a fixed period. Eligibility criteria to access this support will include company size, objectives, and being at a pre-investment stage, with up to three brands selected at any one time. The programme is also open to teams, events and athletes looking to develop their brand through the aforementioned services. For more information, emaIl:
accelerator@paceupmedia.com
May 2024 | 15
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