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‘IT WAS HEAVY AND CUMBERSOME – IN FACT I’M SURE IT WAS MADE OF LEAD AS OPPOSED TO STEEL – BUT IT WAS MY PRIDE AND JOY.’
CONTENT Editor
Daniel Blackham
daniel.blackham@
biz-media.co.uk
Staff writer Simon Cox
simon.cox@
biz-media.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
richard.setters@
biz-media.co.uk +44 (0)779 480 5307
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MANAGEMENT
Media director Colin Wilkinson
colin.wilkinson@biz-media.co.uk EDITORIAL THAT FIRST BIKE FEELING
Remember the sun? Me neither. But reminiscing about warmer times got me thinking of my first forays into the cycling world. For me, it was aboard a Piranha BMX in a polished steel finish with flaming checkerboard
frame and bar pads. True 90s and Y2K nostalgia. It was heavy and cumbersome – in fact I’m sure it was made of lead as opposed to steel – but it was my pride and joy. Hours were spent on that thing. It was the first step to emulating what I’d seen on X Games
from the likes of Dave Mirra, Jamie Bestwick, Mat Hoffman and Ryan Nyquist. Or it would be the foundation for a glittering motocross career, akin to that of Ricky Carmichael and Stefan Everts. Neither quite came to fruition, but there is still time… But what is that experience like for kids now? The role models are still there and modern
bikes benefit from child-specific componentry, reduced weight and enhanced safety features. However, there are concerns. Road safety, the rising cost of cycling, and education for young cyclists are all potential barriers to entry for many wanting to get in the saddle. In this edition of BikeBiz, we see how the market is changing and what is being done to continue to inspire new riders. Rebecca Morley takes a look at how consumer habits are potentially shifting away from
new bike sales to subscription models (p7), I speak to Dale Robertson about the opening of Velohub and learn how a tight-knit BMX community has provided new opportunities (p18), and Karen Gee from Cycle Sprog shares her insights on the challenges and opportunities facing the sector (p34). We also showcase some of the best products available to the next generation (p59). Elsewhere in the mag, we announce the details for the return of the BikeBiz Awards 2024 in association with Push (P40), and we look through the archives of ABUS as it celebrates its 100th anniversary (P46). All of us can remember that first bike feeling. It’s important that it isn’t lost for future
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All contents © 2024 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such
information.You are advised to contact manufacturers and retailers directly with
regard to the price of products/services referred to in this publication. Apps and websites mentioned in this publication are not under our control. We are not responsible for their contents or any other changes or updates to them. This magazine is fully independent
If you submit material to us, you warrant that you own the material and/or have the necessary rights/permissions to supply the material and you automatically grant Biz Media Ltd. and its licensees a licence to publish your submission in whole or in part in any/all issues and/or editions of publications, in any format published worldwide and on associated websites, social media channels and associated products. Any material you submit is sent at your own risk and, although every care is taken, neither Biz Media Ltd. nor its employees, agents, subcontractors or licensees shall be liable for loss or damage. We assume all unsolicited material is for publication unless otherwise stated, and reserve the right to edit, amend, adapt all submissions.
Daniel Blackham, Editor
Editorial: 07775 306 067 Advertising: 07794 805 307
Simon Cox Staff writer
simon.cox@
biz-media.co.uk
Richard Setters Sales manager
richard.setters@
biz-media.co.uk
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
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