NEWS HUB
E-Bike Positive Campaign Adopted by the Bicycle Association and the Association of Cycle Traders
AS of Thursday, 1st January 2026, the E-Bike Positive campaign will fall under the joint guardianship of the Bicycle Association (BA) and the Association of Cycle Traders (ACT). Bosch eBike Systems first initiated the campaign in August 2024, partnering with the BA, ACT, and Cycling UK to form the Electric Bike Alliance. The campaign’s founding aim was to
promote e-bikes as a safe, economical and healthy mode of transport and to educate people about the risks
of aftermarket lithium-ion batteries, chargers, and conversion kits. Backed by circa 400 UK e-bike
retailers who each signed a pledge to only sell and repair legal e-bikes, the campaign continues to provide free safety guides, resources, and advice for shoppers, cyclists, e-bike sellers and media.
The intention was always to make the campaign an independent, industry-wide concern, and under the stewardship of the BA and ACT, it will
evolve into a wider assurance initiative, encouraging the public to buy safe e-bikes from reputable retailers across the UK.
To find out more, please contact the BA at
info@bicycleassociation.org.uk or the ACT at
info@theact.org.uk. Further information can also be found at
www.ebikepositive.co.uk.
ZyroFisher announces distribution partnership with Spatzwear
Bosch eBike Systems Acquires MAGURA Bosch Parts & Services
BOSCH EBIKE SYSTEMS has announced the acquisition of MAGURA Bosch Parts & Services (MBPS). Bosch says, with a network of over 30,000 specialist dealers in Europe, MBPS specialises in the service and sale of components for bicycles and eBikes. Previously, Bosch eBike Systems held a 50 per cent stake in MBPS as part of a joint venture with Gustav Magenwirth GmbH & Co. KG (MAGURA). MBPS will continue to specialise
in service and replacement parts distribution for Bosch eBike Systems and MAGURA products, as well as products and offerings from other premium brands in the bicycle industry. The company will operate as an independent, wholly owned Bosch subsidiary.
ZYROFISHER has announced the signing of a sole distribution partnership with Spatzwear, the cycling apparel company and brainchild of former pro cyclist Tom Barras. “We are thrilled to welcome Spatzwear to the ZyroFisher brand portfolio. Spatzwear keeps cyclists warm and dry during the winter, makes them faster in the summer and equips WorldTour cyclists too!. To be partnering with Spatz when many of our employees are already end users makes for a great fit and is a huge testament to the product and
brand. We can’t wait to share our love for the brand with the industry,” said Tony Vickers, Head of Brands at ZyroFisher.
For retailers interested in Spatzwear, please contact your ZyroFisher account manager or email
salesteam@zyrofisher.co.uk
CONEBI and CIE Complete Merger to Form European Cycling Industries
THE CONFEDERATION OF THE EUROPEAN BICYCLE INDUSTRY (CONEBI) and Cycling Industries Europe (CIE) have announced the successful conclusion of their
merger, bringing together the two organisations to form European Cycling Industries, a unified voice of the cycling sector in Europe. As part of the establishment of the new organisation, Tony Grimaldi from Cycleurope has been elected President of ECI, with Volker Thiemann representing Velo de Ville and ZIV elected as Vice-President. The two will switch roles for the second year of their mandate.
www.bikebiz.com
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