FEATURE
I may be making a big assumption, but I imagine for many retailers, specifically single-site shop owners, the reluctance to attend is due to having to close for a day or two. What’s the one exclusive, commercial advantage or financial opportunity available only at iceBike* 2026 that directly justifies that time and expense? A big reason we now run two venues and operate on Sunday, Monday, Thursday and Friday is to ease exactly that challenge. Many shops already close one of those days, and we want to make attendance as painless as possible. The iceBike* offer pack is the strongest promotional package we run all year, and we work with our brands to make it so. It is only available to those who attend, and we enforce that firmly. The savings are significant, and many offers extend through the season, so there is a clear financial return for showing up. But there’s also the intangible value. Stepping away from the shop for a day gives you the headspace to think strategically, meet the people who support you and explore opportunities you may not have considered. We will have our full team there, sales, marketing, finance, customer care, operations and of course our brands. Bring your ideas and challenges – we want to help you succeed. Growth is a partnership. iceBike* is one of the few occasions each year where we can work on that partnership together.
14 | January 2026
There’s no denying the value of digital communication, but does the face-to-face interaction at iceBike*, specifically meeting brand owners and Madison personnel, still translate into a tangible competitive advantage for those who take the time to visit? Absolutely. Nothing replaces face-to-face in building trust, understanding and momentum. iceBike* is expensive to run, but it is essential because relationships are essential. People buy from people. The show gives both sides a front-row seat to market trends,
new product development and emerging opportunities. Our discussion groups allow open, honest conversations about challenges, enabling retailers to adapt faster and with more confidence. In my own career, countless opportunities came from being in the room: a chance conversation, an unexpected introduction, a new idea sparked by something I hadn’t planned to see. That is how business works, and for me, it’s what makes it exciting and enjoyable.
What key enhancements have been made to the business services area for 2026? Are there specific support and initiatives visitors can access to help solve day-to-day operational pain points? designed to help solve real-world operational pain points.
www.bikebiz.com
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