FEATURE
KNOG After their recent EF Education collab and headline sponsorship of the Cycling UK Glow Rides, KNOG means business in 2026. With the brand flying halfway across the world, iceBike* is the perfect opportunity to meet the team and learn more about their ambitions for the future.
Lazer There’s a lot of newness from Lazer coming to the show with the recently launched Impala KinetiCore front and centre, along with another new product, but we can’t share more on that just yet…
Vittoria Innovation is at the heart of the Italian tyre manufacturer, with the Terreno PRO demonstrating the brand’s commitment to a more sustainable future. See what else is in store.
“Icebike* is your front-row seat to the season ahead. Two venues, most of our brands, the Madison team, from Brand, Sales and Marketing to the Directors and our CEO plus
key suppliers—all under one roof. It’s hands-on, face-to-face, and built for the you, the trade. Come for the product, stay for the insight, relationships, and a proper look at what will shape your year. It may be winter outside, but spring starts here.”
- Luke Meyer, Brand Manager 3rd Party Brands PRO
2026 marks a big year for PRO, with a host of products coming in the saddles and cockpits category. It’s a brand you won’t want to miss.
18 | January 2026
www.bikebiz.com
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