FEATURE


Park Tool Arguably the most popular stand at every iceBike*, the team will once more be coming over from Minnesota, and there may even be a very special guest too…


Elite World-tour level bottles and cages, as well as their award-winning range of smart trainers. The Elite stand is as colourful as can be, and the next instalment of the show will display their latest and greatest products for the season ahead.


Signature Brands Focussed on supporting the IBD, Madison Signature brands will have a prime spot at the 2026 show with new products from Aztec, Truflo and M-Part. Dealers can expect some fantastic offers to support workshop parts and affordable cycling accessories.


IceBike* gives retailers what they can’t get from a screen: hands-on time with new product for the upcoming seasons,


direct access to brand experts, and the chance to build relationships that strengthen their business all year. Grab a coffee or beer with any of the team at Madison, it’s the smartest way to stay ahead of trends - and ahead of the competition.”


- Jim McConnel, Senior Brand Manager for Madison Clothing


www.bikebiz.com


January 2026 | 19


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