JANUARY 2026


CONTENTS 52


12 FEATURES


12 We preview what’s coming up at this year’s iceBike* shows.


25 Mark Sutton asks the industry to reflect on the ups and downs of 2025.


BRANDS


42 As Elvedes celebrates 60 years in business, we get insights into how things have changed.


48 Simon Cox talks to woom to discover how they went from a garage to a projected €150 million in revenue in 2025.


48 OPINION


22 Cycling UK reflect on 2025 and what’s in store for the year ahead.


32 Dominic Langan calls on the industry to unite behind the e-bike Positive Campaign.


38 Carlton Reid talks busts and booms, reflecting on recent hardships in the industry.


ADVERTORIAL


36 Kryptonite showcases the angle grinder resistant New York Diamond Standard U-lock.


INTERVIEWS


52 We find out a little more about Pedro Couto Lopes, host of the new BikeBiz Podcast.


REGULARS


7 The latest news from the cycle industry.


46 Job changes and updates from the Trade.


PRODUCTS


Sector guides, including new products (56), bike security (59) and bike storage (65).


59


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