BRANDS
The Discovery Display
Elvedes structured to ensure that, while providing a premium product and tool offering, the prices offered through The Cycle Division allow IBDs to maintain a competitive retail price and a healthy profit margin? Elvedes products are often priced slightly more attractively than the originals—and in many cases, you get something extra in return: ease of use, reliability, and a longer lifespan. These qualities allow dealers to maintain healthy margins while ensuring customer satisfaction.
Beyond the products themselves, do you offer any technical support, training, or fitting guides to IBDs and mechanics, either directly or through The Cycle Division? We strongly believe in knowledge transfer to workshops, which is why our annual catalogue includes helpful diagrams and a 1:1-scale brake pad poster, allowing mechanics to easily select the correct product. In 2026, we introduced a cartoon character, “Mr Knows,” as a new colleague to help share knowledge in a fun way—first presenting a problem and then showing the Elvedes solution. We also provide online training to reps so they can deliver the right knowledge to workshops.
www.bikebiz.com
Cycling technology is changing fast. How is Elvedes ensuring that your current and future products remain easy to use and relevant for the modern professional mechanic?
By continuously monitoring developments in the mobility market, zooming in early on new technologies, and being among the first to respond, we aim to remain relevant in the future. It is essential for Elvedes to keep track of the company’s “best-before date” and adjust it in time.
Looking ahead, what is the single biggest goal Elvedes hopes to achieve in the next 5-10 years?
Elvedes’s goal for the coming years is
to improve the accessibility of Elvedes products for UK workshops. This means not only guaranteeing availability, but also ensuring workshops know which alternative and innovative products Elvedes offers—often with significant added value. In the coming years, we will strongly promote our Disc Brake Optimizer, as this technology is still relatively new in the UK, whereas brake-bedding machines have been a well-known concept in our home market for many years.
January 2026 | 45
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
