BRANDS
Can you provide an overview of the new Elvedes Disc Brake Optimizer and the benefits for a busy cycle workshop? Elvedes’s latest development is the Disc Brake Optimizer. This machine allows workshops to optimise newly installed disc brake pads on the spot, giving consumers immediate braking power, eliminating brake noise, and extending the lifespan of the pads. This is an important service for the consumer—one that can be charged for, just like properly adjusting new gear cables. It also saves time, as the process can now be done in
the workshop instead of having to take the bike outside to bed in the brakes by riding and braking in all weather conditions. Thanks to pre-programmed settings displayed on a colour touchscreen, the process is clear, intuitive, and executed the same way every time, regardless of who operates the machine. With an SD card for continuous updates, the machine remains future-proof. The Elvedes Disc Brake Optimizer is fully developed and manufactured in the Netherlands.
What specific details or qualities make your products better or different, ensuring IBDs are fitting the best parts? As mentioned earlier, Elvedes is strongly focused on innovation and making workshop work more enjoyable by simplifying tasks. For example, Elvedes developed a hydraulic extension fitting that makes it easy to extend a brake hose when raising the handlebar—no more hassle replacing a short brake hose with a longer one, often routed through the frame or requiring the mid-motor to be lowered on an e-bike. This saves mechanics a great deal of time and consumers a significant amount of money. For an IBD, the quality-to-margin ratio is vital. How is
Left: Touchscreen digital display Below: The Disc Brake Optimizer
44 | January 2026
www.bikebiz.com
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