INTERVIEW
Pedro at the Summit Series in 2025
cycling scene, you’re now part of the sort of enthusiast area of the market, having started quickly in cycling-as-transport.
How does your working life look if what we’ve just talked about your journey in cycling? So the work journey: At the start, when I started commuting, I was working in schools as an art teacher or teaching assistant. London living was hard. I made the decision to move to a little town called Woldingham, near the Surrey Hills. That’s where I found a cycling club that was really welcoming. At this time, I was also working as an art technician, but I really wanted to be more involved in cycling. I created this cycling tour company where I took people
to Portugal. That happened for a while, and alongside this, I continued to develop an interest in marketing and branding through my experience of creating a cycling tour company. That allowed me to pivot in my career into marketing and further into cycling. Bringing my cycling life and my world of work together, I started working in the cycle industry at bike. rent Manager. This opportunity saw me getting to know a lot of people in the industry, making a lot of connections. Alongside my work, I wanted to keep the conversations I was already
54 | January 2026
having going and give them a life beyond day-to-day work. A podcast felt like a natural choice. It brought together my creative and marketing experience, and my love of cycling as a way of life. That idea became The Ride to Success podcast. Now I’ve had a few people say that starting the pod was brave. To me, it offered an opportunity to continue making industry connections and having cycling conversations.
With over 85 Ride to Success Podcast episodes under your belt, you’re also becoming the host of the BikeBiz Podcast. Yes. Something that’s hard to imagine happening yet also feels like a natural next step. It’s going to be a great opportunity to open new conversations, explore the B2B aspects of the business, and share that enthusiasm for life on a bike with a wider audience. Working in the industry, for the industry, is something that feels like a great next step, and being asked to become the host of a brand new podcast for a 20+ year old title is something that doesn’t happen every day. We’ve got some great guests lined up for the year ahead. I can share here that 2026 starts with Madison CEO Dominic Langan reviewing the past 18 months and looking to the year ahead - what better way to open a BikeBiz podcast?
www.bikebiz.com
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