FEATURE iceBike* Brand Highlights


COROS COROS is a new brand to Madison, and iceBike* 2026 will be its first event as part of the Madison portfolio. There has been a huge amount of interest in the brand since its launch, and at the show, retailers can get a first-hand experience with the product and an opportunity to meet the brand.


Sportline: Genesis & Ridgeback New bikes always spark excitement, and this year Sportline will be proudly showcasing a whole host of new bikes and models to dealers ahead of various launches throughout 2026. Whilst we can’t give too much away, attendees can expect to be among the first to see the brand-new bikes and potentially a prototype or two…


Shimano


A brand needing little introduction, retailers can expect to see a lot from the big blue at iceBike* 2026 with a selection of new gravel, road, MTB and urban products coming to track centre in Manchester and London. Find out more about Shimano Service Centres, the Trail Born initiative and speak to the experts.


2026 IceBike* for Shimano and PRO will be our biggest ever; the one stand encompasses both


brands, integrating key categories of Road, Gravel, and Mountain Bike. On display will be the newly launched XTR, Deore XT, and Deore products, along with GRX wireless and some great new PRO products that you can’t miss out on. Our Shimano TEC experts will be on hand to present key product benefits and mechanical wizardry in our daily talks.”


- Geoff Giddings, Senior Shimano Brand Manager www.bikebiz.com January 2026 | 17


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