NO BULL - YOU’RE LEAVING REVENUE ON THE TABLE
By Martin Baxter, Chief Commercial Officer, Green Man Gaming
L
et me start with a sobering reality - in 2023, over 14,000 new games were released on Steam. Let me give you a second to read that again…Over 14,000 new PC games. That’s 1,166 games per
month. 269 games per week. Or 38 games every day. That’s insane. Talk about a crowded marketplace. Even if your game is amazing, cutting through this and getting seen has reached a critical mass for developers, publishers and digital retailers. It’s an enormous problem that needs solving. Putting to one side Steam’s magical algorithms and the sheer volume
of games, luck can’t be your strategy of choice. The stakes to make profit are too high, the risks of failure too real. People’s livelihoods and families are at stake. This isn’t a game. It’s not all doom and gloom though. You can overcome it. You just
need to think beyond a ‘one store, 1st party only approach’. Why not spread as wide a net as possible to increase your reach and ultimately your discoverability on loads of store fronts. By using 3rd party digital distribution, you can benefit first hand by
extending your game’s reach, you maintain control and can potentially increase your revenue by 20% to 30% on top of your Steam sales. That sounds great but how do we do it?
THE GREEN MAN GAMING ‘DMS’ ADVANTAGE Ask yourself this, would your game benefit from: • 20% to 30% incremental revenue? • Distribution reach across all continents, 195 countries, 150+ global digital retailers and 150 Million + engaged gamers - a magical portal to millions of gamers with more coverage than anyone else in this market?
• Coordinated, proactive and prioritised marketing support in territory to break through the competition?
• A single point of contact and access to market leading systems and business intelligence to control your pricing, key release, product lifecycle and reporting?
If you answered ‘yes’ to any one of these, you
should call us. If you answered ‘yes’ to all of them, you really need to call us!
But aren’t third-party store fronts eroding pricing and branding?
Won’t managing all these additional distribution channels be another headache I don’t need? How can I maintain visibility and control? Don’t worry, we’ve got you. Green Man Gaming has spent 14 years building a fully transparent,
scalable Distribution Managed Service (DMS) for over 1,450 publishing partners. We have established partnerships with some of gaming’s most loved and successful brands. Recent successes include; Homeworld3, Ready or Not, Six days in Fallujah, GTFO & many more. This is what Julio Rodriguez, CEO, Void Interactive had to say about working with us “We have enjoyed significant commercial success throughout our partnership, as well as the vital strategic assistance they have lent during our growth phase. Overall GMG have been a pleasure to work with.”
MAXIMISING REVENUE POTENTIAL WITH ZERO RISK Reach and control are the new currencies for driving sales revenue and by distributing your games across Green Man Gaming’s global channels, you’ll ensure your game is visible and priced right for each market. Why ignore an incremental sales boost that requires minimal effort on your end? Our Distribution Managed Service offering is risk-free - no upfront costs, no API fees, just a positive revenue share model. It’s a win-win. If you take one thing from me while you’re reading, let it be this -
please don’t leave those potential sales on the table. Take 30 seconds to see if third-party distribution could be a good fit for you. We think it makes sense. So do our partners. So why not find out for yourself? If you’re a developer, publisher or digital retailer,
get in touch with jason.dutton@greenmangaming. com to learn more about how we can use our expertise to help you. The revenue uplift might just save your game…and your business. Who Are We? We are Green Man Gaming. A global
eCommerce, publisher & distributor of digital video games. Headquartered in the United Kingdom for
nearly two decades, we’ve been pioneering the world of digital retail and distribution within the gaming industry to bring the magic of games to everyone.
June/July 2024 MCV/DEVELOP | 11
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