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News Christian Horner named as guest speaker at Plug In To Exertis


Exertis has announced further information on its third Plug In To Exertis channel event to be held at the Silverstone Circuit on 16 May. Christian Horner OBE, Team Principal


at Red Bull Racing Formula One Team, will be the guest speaker at this year’s event. Mr Horner led the team to four consecutive constructors’ and drivers’ titles between 2010 and 2013. Paul Bryan, Exertis UK&I managing


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director, said: “I am delighted that Christian has agreed to take time out in his busy Formula One schedule to be our guest speaker. He has enjoyed a distinguished career in motor sport and has been Team Principal at Red Bull Racing since 2005. Under his tenure, the team has secured 59 wins and 60 pole positions. I am certain he will provide great insight into what it takes to manage a successful team in a high profi le, sport and business that uses the latest technology to gain a competitive edge.” Plug In To Exertis will feature four dedicated exhibition areas focused on business, AV, enterprise and consumer solutions, a seminar programme and a host of show-fl oor features designed to inform, educate and provide opportunities for customers to increase their sales into existing clients or start


to customer propositions. In addition, security vendor ESET on “How to hack a police station” and VR creative agency, Rewind’s seminar on bringing VR to the B2B world will also be on offer in an agenda packed day. In the consumer area, show fl oor


features include a gaming zone complete with ambient in-game lighting, a premium audio zone and a fully fi tted Smart Tech house. The AV area will showcase the additional vendors and solutions following the Stampede integration including digital signage and video wall control to audio, collaboration and emerging technologies like drones. “There are plenty of reasons to visit


“I am delighted that Christian has agreed to take time out in his busy Formula One schedule to be our guest speaker.”


Paul Bryan, Exertis UK&I Managing Director


conversations with prospective ones. The seminar programme includes a


variety of interesting topics - industry analysts GfK on the revolution in retail and CONTEXT on digital transformation and its place in resellers’ plans for growth in


2019, as well as sessions from market leading vendors, Microsoft, Dell and Samsung. The importance of services in the channel will be in evidence with three seminars focused on Exertis’s offerings that span retail to enterprise, adding value


every dedicated area at Plug In To Exertis,” added Mr Bryan. “We provide the widest range of technology in the industry and it’s a chance for our customers to add complementary products and solutions that can provide more profi t for their business. Whether they’re a retailer or a reseller, there’s plenty on offer to ensure a great return on their investment in spending the day with Exertis.” Last year, Plug In To Exertis welcomed


a record number of 1,100 attendees with almost 700 resellers and retailers in attendance and 116 vendors exhibiting.


IP assets of Comet Group up for sale


The intellectual property (IP) assets of British heritage retail brand, Comet, the electricals retail giant that closed down in December 2012, are being brought to market by Metis Partners. Metis Partners is an award-winning,


international IP valuation firm. In April last year, it was appointed to review the IP assets of nationwide electronics retailer, Maplin Electronics. It is now providing an opportunity to


acquire the valuable IP assets of Comet Group Ltd (in Liquidation), a brand that dates back almost 100 years. The CE and home appliances


retailer, the second largest in the UK at its height, reached £1 billion of revenue at its peak (just a year before the business closed down), operating from


236 outlets (situated in both high street and out-of-town locations), and via its branded e-commerce websites. The Comet brand was at the very


heart of the British retail market and was supported by extensive marketing campaigns and over 85 years of brand heritage. It remains widely recognisable among consumers. The IP offered includes the distinctive “orange” Comet brand, associated, for decades, with retailing electricals and white goods, as well as sizeable domain name and trade mark portfolios. Also included in the IP sale are the well-known Kitchenscience and Laskys brands. Stephen Robertson, CEO of Metis Partners, said: “Acquiring this brand could provide almost immediate entry


to many segments of the UK market, including B2B and B2C markets. A re- launch of this brand in a new format will resonate with consumers over a certain age who, like me, remember Comet as their first choice for anything electrical.


“It is a household name that could


also be used by any technology business, giving them a recognisable brand to be used in distribution channels or easily relaunched as an e-commerce platform.”


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