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News Hoover awarded 2019 Superbrands Status


Hoover has been awarded Consumer Superbrands status for 2019, joining the likes of LEGO, Apple and British Airways. The Consumer Superbrands survey


has been tracking the perception of a wide-range of brands in the UK since 1995. This year’s survey featured 1,596 brands across 78 different categories, ranging from ‘Automotive Products’ to ‘Vitamins & Supplements’. Only the most highly-regarded brands from each category are awarded Superbrand status. The research process was managed


4


by The Centre for Brand Analysis (TCBA) in partnership with Dynata, one of the world’s leading data research companies. It follows a voting process involving a nationally representative sample of 2,500 UK consumers. All voters were asked to judge brands


against the three core factors inherent in a Superbrand: quality, reliability and


distinction. Additionally, brand perception and voting by individuals is also influenced by a range of both short and long-term factors, from the brand’s current profile to its latest marketing activities and new product and service developments, giving a holistic picture of how brands are currently perceived. Unusually for an industry award, brands


do not pay or apply to be considered – in order to provide a broad review of the market and identify the strongest brands in each category, all the key players in each sector need to be voted on. In addition to the British public vote,


which was weighted to reflect the breadth of opinion across the whole country, all brands awarded Superbrand status were also highly rated by an objective and voluntary council of senior industry experts to provide a secondary quality control mechanism. Antony Peart, Director of Brand and


Communications at Hoover, said: “As a company with a 111-year heritage, we’re really proud to have achieved Consumer Superbrands status, especially in extremely competitive categories where price can often be a driver over brand loyalty.


“Since day one we’ve been committed to innovating and moving with the times to


both meet and drive consumer demand. This is demonstrated most recently with the launch of our first collection of AI (Artificially Intelligent) appliances and brand partnership with British cook and restaurateur, Simon Rimmer. “Brands will only survive and continue


to thrive if they evolve and we’re in very good company with the ‘class of 2019’.”


Beko appoints new Marketing Director


Beko has announced the appointment of its new Marketing Director, Vijay Bhardwaj. Mr Bhardwaj joins the home appliance company to lead its marketing team across all fi ve Beko brands; Beko, Grundig, Leisure, Blomberg and Flavel. With a strong background in marketing and communications, he joins the team from KP Snacks where he was Head of Marketing. Mr Bhardwaj has a wealth of brand building experience to


draw from having worked at FMCG companies, including Inbev and Pladis. Teresa Arbuckle, Managing Director UK and Ireland at Beko


plc, said of the appointment: “Strategically this is an excellent time for Vijay to join the business. We had a phenomenal 2018, and to add to our continued success, Beko has just been named ‘number one large home appliance brand in the UK’ by Euromonitor.


“Vijay’s appointment will help us continue along our fast-


paced growth trajectory for all fi ve brands, and as 2020 marks our thirtieth year of trading in the UK, this year is going to be key in terms of planning and activating several exciting new campaigns. “Each of the Beko plc brands has its own distinct identity,


and Vijay will be key to ensuring that we continue to engage both consumers and our retail partners. We’re delighted to welcome him to our team.” Mr Bhardwaj added: “Beko has always stood out in the home appliance industry and it’s an exciting move for me from the FMCG world. I’m looking forward to the opportunity ahead, especially as the sector evolves with more advanced technological features being developed and premium, smart connected appliances become more common in UK households. It genuinely is a fantastic time to join the Beko team.”


BSH Home Appliances announces new warehouse and customer service centre


BSH Home Appliances has broken ground on a new custom-built warehouse and customer service centre, located near Corby, Northamptonshire. Expected to be operational from February 2020, around 400 people will be based there. The new 945,000sq ft development, which is more than double the size of


its current site in Kettering, signals a major investment for BSH and further underlines its commitment to the UK. The Central Customer Hub (CCH) has


the largest footprint of any warehouse to be built in the UK in the past fi ve years and when complete, will be home to the company’s warehouse operation. In addition, the BSH Consumer Contact Centre and Customer Service Division will


relocate from Kettering to the new site. Included in the specifi cations for the state-of-the-art building are: a 15m clear height and facilities to accommodate specialised vehicle loading equipment, lighting and communication. Andreas Meier, CEO, BSH Home Appliances (pictured) , said: “We’re extremely pleased to see construction underway on our new CCH in Corby.


Once complete, the new offi ce and warehouse will give us a state-of-the- art facility to signifi cantly enhance our logistics services and our well-recognised customer service we currently provide. “This new site is a signifi cant investment


for the company and demonstrates our commitment to a successful future. We’re looking forward to seeing the development fully operational next year.”


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