Still going strong K

itchen appliances manufacturer, Belling, celebrated its centenary in 2012 and luxury cooking brand, Stoves, is approaching its 100th birthday milestone next year.

They have both been trailblazers in the kitchen appliance sector; today, they offer full suites of products across range cooking, built-in, extraction, refrigeration and freezing, dishwashing and laundry sectors. In the built-in market specifically, both Stoves

and Belling have comprehensive collections, including 60cm single ovens, 70cm built-under ovens, 90cm double ovens, built-in microwaves, warming drawers, ceramic, gas and induction hobs, hoods and splashbacks. Here, in this exclusive interview, Alex Hinton,

Head of Category for Built-in at Glen Dimplex Home Appliances (GDHA), the parent company of Stoves and Belling, chats to Jack Cheeseman.

The Stoves and Belling brands have been around for 100 years. A lot has changed in that time, but GDHA’s Alex Hinton says that design is the most important factor when consumers are choosing a new built-in cooking appliance.

Q: What is the history of built-in solutions with these brands? AH: Until the 1970s British kitchens essentially consisted of freestanding furniture and appliances, but as the trend for fitted kitchens grew, Belling was one of the first brands to respond, launching its first built-in products in 1974. This collection was expanded in 1976 to include more products,

followed by the Black Magic – the first non-white electric hob on the market. Belling has continued to innovate in the built-in

sector ever since – offering integrated dishwashers, fridges and freezers in the ‘90s and launching the contemporary Platinum collection, which was the first to be available in pastel colours. Stoves was also at the forefront of the built-in

cooking market, adapting its renowned New Home collection – which was first launched in the 1960s

– to include built-in appliances so that by the mid- 1990s the brand had the most comprehensive range of cookers on the market.

Q: What are the key differences between each brand? AH: Perhaps the most important aspect for both brands is that all the collections are designed in the UK to meet the specific needs of British cooks. Belling has always been recognised as a family-

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