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Home Entertainment TV


TV talk 22


With TV technology changing and updating all the time, it’s tough for consumers to know where to turn. But spare a thought for the retailers stocking these products! So, where are we heading next? Here, some of the big players share their thoughts.


shipments in 2017, the market got back on track last year and things look set to grow in 2019 as well. At the premium end of the market, 4K UHD continues to attract consumer spend, driven in part by easier access to 4K content. Shipments are expected to have increased by 32 per cent in 2018, while smart TV shipments are forecast to be up by nine per cent, according to data from Futuresource Consulting. 8K is still in its early stages, although around


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300,000 8K TVs are likely to be shipped this year, and will command a significant share of the premium market by 2022. OLED is also beginning to make its presence


known and will power through the million European shipments mark in 2019. Looking ahead, Senior Market Analyst at


Futuresource, Matthew Rubin, says: “Voice control will become a key battleground for TV brands, as smart home devices continue to pervade consumers’ lives. Watch out for a big push to get voice assistants incorporated into TVs, coming from brands and software companies alike.” According to LG, this year, OLED models will


make up 20 per cent of the company’s high- end TV portfolio and demand for OLED TVs is expected to grow to 3.6 million units this year, seven million units in 2020 and 10 million in 2021. In March, the company announced its 2019


premium TV line-up featuring advanced OLED and NanoCell TVs. The range features AI (Artificial Intelligence), with Google Assistant built-in to allow for voice control on compatible smart home devices. In addition, its Dolby Atmos sound system


creates a more detailed sound that surrounds the viewer for a wonderfully realistic, immersive experience.


A revolution in home entertainment James Thomas, Product Manager – Home Entertainment at LG, comments: “We are currently living in a golden age of content which means that consumers are demanding more from their TVs. “LG is constantly pushing the


boundaries of TV tech and redefining the traditional concept of TVs. A key example of this is our LG Signature OLED R TV. Since the start of the modern era, television screen sizes have steadily increased in size; the trade-off came in the form of a large, black rectangle that dominated the room when the TV was not in use. In an effort to make large TVs less conspicuous, manufacturers have been racing to create even slimmer screens, focusing on designs that were as unobtrusive as possible.


“The LG SIGNATURE OLED TV R defied


this compromise with a display that seems to magically appear, creating a revolution in home entertainment and redefining space through its ability to rise and roll-up at the touch of a button.” Mr Thomas adds that experiencing product first-hand in retail stores is vital from a consumer perspective; the hands-on aspect that retail stores provide is something that online cannot mimic. “When it comes to TVs, seeing really


is believing. Comparing product specs online is great but visiting a store and testing them out is essential. There are so many elements at play – touch, sound, picture quality, viewing angles, size etc. – which make shopping for TVs online and in-store incomparable.” In addition, the vast array of options and technologies now available to consumers means


fter a global decline in TV


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