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Shopfloor TAKE A TOWN


John Lewis & Partners, Victoria Gate


38


THIS giant 255,000sq ft store – one of the retailer’s biggest department stores out of London – opened in October 2016. I wanted to buy a washing machine. I took the escalator to the second floor, where I met Adam; he said the best washing machine in the store, in his opinion, was a Miele model (WWE760), which was priced at £1,099. He pointed out that this was an 8kg model, with a 1,400rpm spin speed. He said this model comes with a 10-year guarantee and he highlighted the TwinDOS automatic dosing system. A point-of-sale sign indicated that purchasers of this model could claim for six months’ worth of detergent at no extra cost. I said that this model might be out of my reach,


so Adam suggested a second product, a 7kg Miele model (WD036), which was priced at £699. He added that for both models, delivery would


be free, while connection of the new appliance would cost £25 and disposal of an old model would cost £20.


Apple Store,


Trinity Leeds THIS store is located in an outside part of Trinity Leeds. I was looking to buy a new laptop. Inside the store, I located the MacBook display


tables and started to look at the MacBook Air. Using the comparison tool on the laptop, I saw that prices start at £949 for a 128Gb model, rising to £1,399 for a 256Gb Retina model. After around three minutes of browsing, Daniel


approached me and asked if I needed any help. I mentioned that I would be keen to purchase a MacBook Air, but that I would want a larger solid- state disk than 256Gb. Using an iPad, Daniel found the information


relatively quickly. To upgrade to a 512Gb MacBook Air, it would cost an additional £200, taking the price to £1,599. Daniel said that I would need to order the model


online and it would be delivered to my home or to the store.


Leeds Gas


ertonline.co.uk


Dec/Jan 2018 ertonline.co.uk


May 2019


Showroom Eastgate I was attracted to this store with the appliances and fireplaces in the window, which included a sign that indicated that shoppers could “buy the only British washing machines here”. I was looking to buy a range cooker. Inside the


store, my first thoughts were about the heat that was coming off the fireplaces! Sue greeted me and encouraged me to look around the store. I counted 15 range cookers on display from


brands including Belling, ILVE, Rangemaster, Smeg and Stoves. After two minutes, Sue joined me and asked if she could help. Sue picked up a Rangemaster brochure and as


we walked around the displays, I said that the most suitable products were from the Classic and Professional+ ranges. She said that she would check the prices for me,


and she came back with prices of £2,349 for the Professional+ model in a 110cm size; and £2,400 for a Classic Deluxe model in a 110cm size. Sue added that delivery, dual fuel installation and removal of an old appliance would cost £120.


Sales skills: 4/5


Store presentation:


4/5


Total: 8/10 Summary:


Adam did a good job, but he did not attempt to close the sale. The store looked untidy, with price tickets and point-of-sale missing.


Sales skills: 2/5


Store presentation:


5/5 ERT Awards 2019


ALL independent sales staff who score three or more out of five will automatically be considered for inclusion in the best salesperson category in the ERT Awards 2019.www.ertonline.co.uk/awards


Total: 7/10 Summary:


Daniel gave me the information I asked for, but he did not give any product information or attempt to close the sale. The store looked well presented.


Sales skills: 3/5


Store presentation:


3/5


Total: 6/10 Summary:


Sue gave a very basic overview of the rangecookers and she did not attempt to close the sale. The store looked dark and dingy.


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