May 2019

Smeg Sabichi Homewares

Sabichi Homewares is a new supplier to CIH and the company launched both its brands at the Showcase. The Haden brand, established in 1958, offers an extensive range of SDA and white goods, including freestanding and built-in refrigeration and cooking. Six models from the brand’s white goods range, including

gas and electric cookers and two fridge freezers, are stocked by CIH in its central warehouse. Alongside this, the Sabichi brand covers everything for

the home including dinnerware, cutlery and a value range of SDA.


Elsewwhere, CIH awarded Beko Plc UK and Ireland Best in Show for its exhibition stand, which included brand new appliances from Blomberg, the exclusive brand for Euronics agents.

Blomberg unveiled some first-time

products at this year’s CIH Showcase, including three new refrigeration products – its first non-plumbed water and ice American side-by-side fridge freezer and its freestanding and built-in combis that feature a dual cooling system; the built-in 60cm induction hob; a new washer-dryer – which was recently added to the Graphite range; and a new version of its FasterDry 8kg heat-pump tumble dryer.

Also launched at the Show was the Cuisinemaster Pro from Leisure, with a new handle design and touch control white LED display. It offers a large five- burner gas hob with wok burner and a cast-iron griddle pan.


As well as receiving the Special Recognition award for exhibition stand at the Showcase, BSH Home Appliances brought along its Bosch, NEFF and Siemens brands to make up one of the biggest stands at the show.


The Bosch range included its Serie 6 washing machine with intelligent dosing (i-DOS) technology and the Serie 6 dishwasher featuring PerfectDry. The NEFF area saw its full range of appliances showcased, including the N50, N70 and N90 ovens, with NEFF’s Slide&Hide oven door on display, and NEFF hobs with the TwistPad Fire feature – a removable, magnetic, illuminated control knob that gives precise control over all cooking zones.ecise contr

appliances wistPad

section at the Show

The focus in the Siemens area was its range of connected appliances, which uses the Home Connect smartphone app. Visitors enjoyed a dedicated demonstration room of the Siemens section at the Show.

app. LG

LG displayed a selection of its OLED televisions, including the E9, which comes with Alexa and Google Assistant control, the NanoCell SM9800, which offers DOLBY VISION picture and DOLBY ATMOS, enhanced by artificial intelligence, the WK7 ThinQ Speaker with MERIDIAN Technology,

also incorporating artificial intelligence, and finally the Instaview multi-door fridge freezer. This lets you see inside the easy access compartment without opening the door, while the new NatureFRESH technology uses Door Cooling+ and Linear Cooling to maintain a constant te mperature.

Italian appliance brand Smeg had a whole range of products on display at the Show, from its SDA collection to its new steam-assisted built-in Linea oven collection and its growing range of FAB refrigerators in new colour designs.

Mike Giddings, Smeg UK Managing Director, told ERT on the second day: “It’s a really great platform to put a stall out for the independents again this year and we’re looking to re-establish ourselves as a true partner of the independent trade. “We found the first day has been very busy and today was pretty steady as well; we’re hoping that by the end of the Show, that we would have picked up a number of new displays and that’s the main reason why we’re here. “I think the Show has been missed and retailers really want to touch and feel new products. We’re also offering a series of follow-up training courses designed to equip sales staff with the knowledge to sell and upsell Smeg with real confidence. “We’ve always been a longstanding member of Euronics, and all I can see is the group getting stronger. Obviously, there are some very tangible benefits of being part of Euronics; it puts us together with independents in a way where we can all support each other and we find that’s really useful.”


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