Advertorial GXO
December 2024 / January 2025
ertonline.co.uk
A key consideration is choosing exactly the ones required to help optimise efficiency and yield cost savings. By tailoring a mix of solutions to the brand’s unique customer proposition, those experiences become extraordinary, supporting retention and boosting the bottom line.
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Multi-user fulfilment sparks success for retailers
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n the competitive world of electrical retail, logistics plays an outsized role in realising the potential of any brand. Yet, for emerging and established retailers alike, it can feel like an uphill battle to maintain control of logistics and costs. The need to respond to volatile demand quickly, meet growing sustainability targets and manage a challenging macro-economic environment is driving brands to improve their logistics operations, gaining visibility, flexibility and resilience as efficiently as possible. Multi-user fulfilment allows companies of all sizes to take advantage of first-class logistics at economies of scale, accessing agile and resilient outsourced logistics expertise to adapt to ever- changing market conditions. This approach allows brands to adapt seamlessly to the requirements of a varied product portfolio, handle peak demand without year-round overhead and turn costly returns into a profitable asset. Working with the right logistics partner can equip your brand to meet challenges head-on, creating a powerful advantage in a dynamic industry.
Meeting peak demand with flexibility From the latest tech launches to key sales moments around sporting events and gifting occasions, significant demand variability means that electrical retailing relies on operational agility to ensure customer expectations are met.
With access to flexible warehouse space and a shared pool of skilled workers, electrical brands can handle seasonal and trend-led spikes in demand without committing to fixed, year-round overheads. GXO Direct’s multi-client model means that brands can flex resources up or down as needed, ensuring that fulfilment operations run smoothly during peak periods and adjust effortlessly when demand subsides. GXO Direct helped a global leader in
electronic learning products manage golden quarter spikes by enabling them to quickly increase their fulfilment resources, including allocating a larger area in the warehouse and trebling the size of the fulfilment team, without incurring those costs year-round. With capacity available just as it’s needed, they can now capture every sales opportunity and ensure seamless customer experiences.
Brands can also gain a significant strategic advantage by tapping into a range of value- added services, from gift-wrapping and carrier management to co-packing and Click & Collect.
Transforming reverse logistics Reverse logistics can often feel like an inevitable cost of doing business, and an expensive one at that. Yet with a the right partner, brands can harness the power of repair, refurbishment and resale processes, and turn them into a highly valuable profit driver. GXO ServiceTech offers fully managed
reverse logistics for electronic goods, covering everything from initial product grading to resale, minimising environmental impact and maximising the resale potential of returned electrical goods. For example, an electronics retailer using GXO ServiceTech scaled their returns process to achieve a resale rate of nearly 90% by efficiently refurbishing returned products and reintegrating them into their inventory. In today’s competitive environment, the demands to adapt to customer expectations, navigate volatile financial realities and show progress on sustainability are compelling businesses to modernise their logistics approaches to deliver sustainable growth. The capital investments required, however, can be a stumbling block.
For electrical brands, a shared logistics partner like GXO provides the flexibility, efficiency and sustainability to thrive in a demanding market without the upfront costs. For more on how GXO Direct can unlock success for your brand, visit:
gxo.com/gxo-direct-shared-warehousing/
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