Advertorial XEROS
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Promoting a sustainable future in laundry
Amid rising concerns about the sustainability of home appliances, Xeros, is on a mission to make the laundry market as efficient and eco-friendly as possible. Category and Marketing Director, Stephen Hayes, chats to ERT about the company’s new washing machine Microfibre Pollution Filter.
F
ounded to tackle the inefficiencies and environmental challenges inherent in traditional laundry practices, Xeros is an R&D company dedicated to creating and licensing innovative technology for a sustainable future in laundry. Our primary goal is to reduce the environmental impact of how clothes are manufactured, cleaned and finished. The journey began with the creation of our Laundry Care System, a revolutionary technology that drastically reduces resource usage while also extending garment life. We have since expanded our offering and created a Microfibre Pollution Filter – called XF3
– that
captures 99 per cent of harmful microplastics before they enter our waterways. A staggering 35 per cent of the
microplastics in our oceans come from our washing machines! Our simple ‘plug and play’ external unit, that can be fitted to any domestic washing machine and installed at any height, will be commercially available to retailers during Q2 this year. It was developed in response to increasing concerns about microplastic pollution, and the fact that 500,000 tons of microplastics enter our oceans every year from our laundry. Each wash sheds approximately 700,000 microfibres, contributing significantly to this environmental issue!
How does XF3 work?
It’s a filtration device for capturing the microfibres released during every wash: • A 50 microns filter connected to the drain line;
• The wastewater passes through the filter, capturing microfibres and microplastics;
• The patented spinning action prevents clogging and dries the captured microfibres;
• Captured material is simple to remove and dispose of;
• Built-in safety bypass valve prevents flooding and error codes.
Our external filter captures up to 99 per cent of these microplastics and over 80 per cent of natural fibres. Designed to be easily added to any existing domestic washing machine, it traps harmful microfibres before they can pollute our waterways, get into the food chain and ultimately the human body. Our filter is also available to be integrated
internally into new machines during manufacture. Both versions of the filter are user-friendly, compatible with all wash cycles, work with all detergents and are designed to last the lifetime of the washing machine.
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