Advertorial CELLO
December 2024 / January 2025
ertonline.co.uk
Products with purpose! F
As well as producing the widest range of UK-manufactured TVs, 2024 saw the launch of Cello’s cutting-edge small appliances…
rom ultra-safe Cool Wall kettles to Next Generation air fryers, Cello appliances are designed to move with consumers’ changing demands… Part of Cello’s Overture collection,
there’s its compact air fryer with integrated Pro Chef Food Probe and also the whopping 11L air fryer with roasting chamber, which both operate at a fraction of the cost of a traditional home oven. And because they’re from Cello, not only are the specifications top tier, but every product in the range has as much emphasis on style as it does on function… Three colourways are available right now – Sage Green, Pebble White and Ash Black – all with muted metal gold accents.
Cello promotes products with purpose, and
there’s no denying that air fryers have changed the way consumers cook food at home. Meal prep and ‘scratch cooking’ is on the up, and consumers want products that make their lives easier, that are built to last, cost effective, and of course look great in the home. Consumers need more for less – and that’s where Cello comes in. Take the Food Probe air fryer, for example. Food probes are essential kit for the casual home cook and Cello’s food probe is included with the air fryer as standard, with the internal temperature of the food displayed real time on the digital readout. The probe tells you when your roast chicken is ready to serve, and when your steaks are cooked to perfection.
Meanwhile, colour and design continue to play a pivotal role in Cello’s carefully coordinated collections – designed for today’s trend-conscious, value-oriented consumer. Our entire range is coordinated to match perfectly on the worktop, so your customers can shop the range and add to their collection. Cello’s small appliance collection also includes ultra-safe Double Wall Cool Touch Kettles, Digital Toasters with One Touch Bagel Functions, Soda Makers with CO2 cylinders included as standard – all offering attractive profit margins for retailers. For more information about our appliances or to arrange a tour of our production facility, email
jamesrourke@celloelectronics.com.
47 Say hello to
The next generation of air fryers Faster, more accurate results with the
integrated Pro Chef food probe.
Take the guesswork out of cooking Built-in food probe for perfectly cooked meals
Steak rare 52°C
Steak medium rare 57°C
Steak medium 63°C
celloelectronics.com
Roast chicken 74°C
Fish 63°C
Pork 63°C
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