ERT AWARDS 2024
Best Independent Consumer Electronics Retailer – Small
Winner: Stuart Westmoreland Stuart Westmoreland was first established in 1968 and offers a huge range of products in both the consumer electronics and home appliances sectors across its two
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stores – in Melton Mowbray and Loughborough. The retailer prides itself on its dedicated delivery and installation team, having nurtured projects from the early days of amplifiers and speaker switching boxes in the 90’s through to its first foray into true multi-room audio in the 00’s.
“The move to flat panel televisions, along with their ability to be wall- mounted, has given us the chance to offer customers bigger screens and high quality audio systems, whether that’s a full surround sound setup or simpler soundbars,” explains company Director, Richard Westmoreland. “This has also led us into more custom install projects, offering bespoke services for those seeking something extra special.” He attributes this award win to the company’s customer-focused ethos… “We’re a family business, and many of our team members have been with us for a long time,” he highlights. “That sense of loyalty and dedication is reflected in the service we provide; from the moment a customer enquires to the installation of their new television or audio system, we are with them every step of the way. “It really was amazing to win
L-R: Simon Humphries from Humax, Richard Westmoreland and Shaun Williamson
Highly Commended went to Dacombes of Wimborne
this trophy; it was a wonderful surprise,” Mr Westmoreland adds. “Having followed the ERT Awards for years and seen the high calibre of previous winners, it’s a real honour to now be amongst such esteemed company!” Reflecting on his first experience at the Awards, he goes on: “It was fantastic! The venue, the organisation, and the overall atmosphere were all top-notch. I would absolutely recommend other retailers to enter next year and experience the event for themselves!”
December 2024 / January 2025
ertonline.co.uk
Best Independent Electrical Retailer Shopfront Winner: RDO
Established in 1952, RDO’s legacy is one of continuous innovation and unwavering commitment to customer satisfaction. Its Reigate showroom was refurbished in 2014 and at the moment the retailer is undergoing a complete store makeover to further improve its customer experience. RDO’s commitment extends beyond appliance transactions, priding itself on its complementary Kitchen Studio business, where customers receive free, no-obligation advice and design consultations. “We’ve always wanted our shopfront to reflect our unique aesthetic with the RDO colours and a clean and focused aesthetic, so nothing distracts from our displays,” explains Darren Roser, Head of Purchasing at RDO. “Our large glass windows offer a clear view inside, where we keep displays simple and purposeful, showcasing our best products right up at the front and letting customers know we have options for everyone. That balance between a premium feel and inclusivity is what sets us apart.” “To win this Shopfront Award a whole decade after our 2014 refit is a
real testament to the quality of that original design and how it’s stood the test of time,” Mr Roser goes on. “It’s well known that the high street has faced some tough times recently, and we’re proud to have stayed strong through it all. We’ve kept our displays fresh, always thinking about what’s going to be most engaging for customers. This award means a lot to us and reaffirms our efforts to keep the high street vibrant and appealing.” Mr Roser said he and his team had a fantastic time at the ERT Awards... “The food, drinks and entertainment were all great, making it a really fun afternoon; big thanks to ERT for putting on another enjoyable event!”
L-R: Michael White from Electrolux, with Jerry Quinton, Darren Roser and John Aylott from RDO, and Shaun Williamson
In this category Highly Commended went to Harris Electrical
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