ERT AWARDS 2024
Sales Excellence Award Winner: Bill Radford-Earle,
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Martins of Hawkhurst “I was absolutely stunned to hear my name called as the winner of the Sales Excellence Award at the ERT Awards this year,” says Bill Radford-Earle. “It was a moment of pure disbelief and overwhelming joy. I couldn’t have imagined that my efforts would be recognised in such a significant way!” Mr Radford-Earle has been working at Martins of Hawkhurst for almost seven years. He was nominated for this award by the company Owner, John Martin, who said in the entry statement: “Bill is a fantastic team player, always willing to help colleagues and readily adapting to new challenges. His dedication to customer satisfaction is truly commendable, and he perfectly embodies the spirit of this sales skill. He regularly goes above and beyond to resolve complex issues for customers, resulting in glowing reviews and a significant increase in customer satisfaction.” Mr Radford-Earle wasn’t aware that he’d been nominated for this award, so when the finalists were announced it was a complete surprise. Then, being named the winner was an unforgettable experience, he says… “I believe my dedication and unwavering commitment to providing exceptional service to our clients set me apart from the other nominees. It’s always been my goal to go above and beyond, and I’m honoured that this was acknowledged by the ERT Awards judging panel. “My trophy now sits
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prominently at the entrance to our showroom; it’s a constant reminder of this incredible achievement and a great conversation starter with curious customers! “The ERT Awards plays a crucial role in boosting the morale of industry professionals; recognising hard work and dedication not only motivates individuals but also inspires the entire team and reassures our customers.”
L-R: Andrew Parkin from Beko, Bill Radford-Earle and Shaun Williamson
Highly Commended went to Jayne Fisher, A&B Smith Domestic Appliances, and Stuart Avis, Avensys
December 2024 / January 2025
ertonline.co.uk
Best New Product – Small Domestic Appliances Winner: Smeg: EMC02 Mini Professional Espresso Machine
Smeg’s EMC02 Mini Professional Espresso Machine is packed with features usually found in commercial equipment, making it a standout in the home coffee maker market. Offering manual and automatic coffee extraction, it caters to both beginners and experienced coffee connoisseurs. With three steam intensities for smooth drinks, five pre-infusion profiles for customising brews, and a temperature range for perfect coffee extraction, the EMC02 allows users to tailor each cup to their preferences. One particular highlight is the machine’s Thermoblock system, which
ensures rapid heating, precise brewing temperatures, and perfectly frothy milk for cappuccinos or lattes. The built-in passive cup warmer also ensures that each drink is served at the right temperature, right from the start. Matthew James, Smeg’s SDA Product Manager, tells ERT: “We’re absolutely thrilled to have been picked as the best from such a fantastic selection of products. This win means a great deal to us, and it’s a testament to the combination of high-end specifications, professional- level features, and Smeg’s signature style. “I believe it’s the combination of professional-level specifications and
Smeg’s stylish, compact design that really helped the EMC02 stand out,” he explains. “It’s a machine that not only performs like a professional espresso machine but also looks great on any kitchen counter.” Attending his first ever ERT Awards event, Mr James says he enjoyed the networking: “It was a fantastic opportunity to meet new people and see the incredible achievements of other companies. From a manufacturer’s perspective, it’s always rewarding to be recognised for awards like this.”
L-R: ERT’s Steve White, with Richard Foster, Matthew James and Clare Edwards from Smeg, and Shaun Williamson
Sebo’s AIRBELT K1 Berry Vacuum Cleaner was Highly Commended
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