December 2024 / January 2025 ertonline.co.uk


As consumers become more environmentally


aware, there is a significant demand for home appliances that are sustainable. The introduction of our Microfibre Pollution Filter marks a significant advancement in the domestic home appliances market by tackling microplastic pollution. Research has found that 96 per cent of consumers would be interested in a product that tackles microplastics, and that 95 per cent would be willing to pay for a solution. Integrating these filters into washing machines allows manufacturers to meet eco-conscious consumers’ needs and enhance product differentiation in a competitive market and by adopting this technology, manufacturers and retailers position themselves as leaders in eco-friendly home appliances. The addressable market and installed base highlight the potential market opportunity in territories across the world. Currently, competition in this space is low and the market is untapped. Therefore, a significant opportunity exists to take XF3


to market…


What are the opportunities? The XF3


is an additional product that complements the sale of a washing machine


or alternatively acts as a retrofit opportunity to the installed base. In both cases it presents an incremental revenue and margin opportunity while protecting the environment and enhancing sustainability credentials. Recent research has highlighted that there is significant demand for a solution to the microfibre and microplastics problem from washing machines. Early adopters and informed consumers are awaiting a high performing credible solution that they can easily accommodate into their daily lives. Consumer awareness is growing; 68 per cent of people know of the ‘plastic soup’ issue in our oceans. In contrast, only 37 per cent know about the existence of microfibers, and its relation to the problem. The combination of media attention and legislative traction will grow this awareness further and therefore fuel the search for an effective and credible solution. XF3


can be sold as an addition to the sale of a washing machine at point of


purchase. This provides an additional revenue and margin opportunity in a new category. If applicable, installation revenue can also be applied to further increase the average transactional value. There is also potential for XF3


to be sold as an isolated sale then retrofitted to


existing washing machine installations, with the opportunity to increase revenue, enhance the consumer experience and overcome any potential issues to buy. Likewise, offering XF3


during a washing machine repair can provide another


opportunity. Contact opportunity to raise awareness with consumers who may not be informed of the issue of microplastics from their washing machine. Installation in most cases could then be carried out on site quickly and easily.


We have developed our XF3


M p o


External


What are the benefits? The XF3


easy to install and operate:


• There’s no plumbing required – simply connect the device to the washing machine outlet and the drain inlet;


• It’s plug and play – just connect to the power and the device is ready to go, activating during the wash cycle; • It offers flexible positioning – XF3


Microfibre Pollution Filter over an intensive period to capture the hundreds of thousands of microfibres and microplastics that are released from our clothes with every wash. Doing something to address this problem was the natural thing to do, so our team of scientists and engineers got to work and this year we will launch our market-leading technology in the UK via our branded partners in the industry.


re D w s t


th t


Our consumer research has shown that Microfibre Pollution Filter is


there is a significant demand for this kind of device from early adopters and the environmentally conscious alike. The market is currently untapped, and it provides the retailer with an incremental sales and margin opportunity in a brand new innovative category. Why not contact us to find out more…


can


be positioned on top of the machine, on a higher shelf or on the floor out of sight without affecting performance.


www.xerostech.com info@xerostech.com 0114 269 9656


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