FRANCHISEFOCUS INVESTMENT: FROM £45 ,000


Transformative Bluebird Care - celebrating 20 years of support


“R


eceiving feedback from customers and their families on the difference we make


to their lives is very humbling” – and is one of the many reasons Bluebird Care Franchise Partners love what they do. Founded in 2004, Bluebird Care is one


of the largest providers of home care in the UK and Ireland, proudly delivering exceptional care through a network of 220 franchises across the region. Serving over 20,000 customers, 10,000 care experts embody a commitment to high-quality, personalised care. Offering end-to-end home care services


from daily visits to live-in care, right through to specialist services Bluebird Care enables families to know a loved one is being looked after where they feel most at ease – at home. Last year saw Bluebird Care’s 20-year


milestone and marked a transformative period under the leadership of CEO, Jonathan Gardner, who joined in May 2023, overseeing a profound transformation in the brand over the last 12 months. Nominated as a finalist at the British Franchise Association Awards for ‘Business Transformation’, Bluebird Care has seen its strategic refocusing drive double-digit, year-on-year growth that currently outperforms the market and is set to continue. Most importantly, a highly engaged


network of partners lead the brand locally; the latest franchise partner survey revealed an 84% partner satisfaction rate, 72% partner satisfaction with ‘culture and relationships’, 80% of partners satisfied with the ‘leadership’ and, last but not least, 77% of partners would recommend Bluebird Care.


How does it feel being part of the Bluebird Care brand right now? “Greater sense of togetherness and I feel like the National Support Team have created a forward plan behind which we can all gather and that’s really great to


see how that has been invested in and backed.” Will Flint, franchise partner


“I am immensely proud of our brand and what we stand for and with our rebrand coming up and new partnerships, celebrating 20 years with Bluebird Care theres so much going on and it is really building to a great crescendo.” Rebecca Zartarian, franchise partner


Now is an excellent time to join, and with a whole team behind every business owner, the National Support Team at Bluebird Care ensure you’re never alone whether you need financial guidance, marketing support or business help and planning; there is always help.


“Year-on-year growth that outpeorms the market”


The franchise model allows you to be


a business owner but face and overcome whatever challenges together with the wider network and team, meaning you’re never truly in business by yourself. Franchise partners can be from any


walk of life, no care experience needed. Providing you can show compassion and understanding to your staff and customers; be a people person, have empathy matched with a good business sense – you'll be on the road to success. New partners are invited to a


comprehensive training program at the National Support Office to enable the best business start-up opportunity. Followed by visits to an existing Bluebird Care business, gaining insight and knowledge from a mentor partner. On top of this, partners will also have


access to a dedicated Onboarding Manager, Regional Quality Manager, Regional Marketing Manager and Regional Business Development Manager from the National Support Team. New and established business


opportunities are available throughout the UK and Ireland – prospective partners are urged to get in touch to find out more! 


BLUEBIRD CARE Care 07912 771149 pollyrogers@bluebirdcare.co.uk bluebirdcarefranchise.co.uk


BUSINESSFRANCHISE.COM 85


Investment level: £20k-£50k


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