oer tory


“Fitness in the UK is booming, worth an estimated £5billion annually and growing rapidly – with demand for specialised, community-focused studios driving much of this growth”


on developing new brands to add to their roster, with a pipeline that ensures each franchise remains adaptable, current, and responsive to shifts in fitness trends. This commitment to ongoing innovation means franchisees can swap out brands as market demands change, enabling them to maximise the value of their studio spaces and optimise the return on their property leases over a longer duration. For a franchisee, this flexibility is invaluable, especially when looking at the potential for a long-term lease. A significant driver behind


United Fitness’s success is their


Power of the modular franchise model So, what makes United Fitness’s modular approach so powerful? The benefits are multi-layered, offering advantages that go beyond a typical fitness franchise. At its core, this model emphasises flexibility and efficiency. Instead of committing to a single fitness concept, franchisees can host a mix of brands within one location, attracting a broader demographic for a streamlined, member-centred experience. With the modular system,


shared resources – reception areas, changing rooms, and other facilities – are centralised, creating a seamless, convenient experience for members and simplifying operations for franchisees. This integration means members can choose to either join a single brand or enjoy the variety of a multi-brand membership and access all that the location has to offer. For the fitness-savvy, this flexibility is a game-changer: members can switch up


their routines, experience different fitness modalities, and find a perfect balance that keeps them motivated and coming back. The advantages don’t stop there. This


model supports cross-pollination between brands, allowing members to move fluidly from one fitness experience to another as their goals and fitness levels change. Think of a new member who starts with Triyoga to build foundational fitness, then graduates to the more intense Reformcore, then discovers their love for KOBOX boxing classes. It’s a ‘fitness ecosystem’ in the truest sense, retaining members for longer by meeting their evolving needs within one dynamic space.


Strong leadership, limitless potential United Fitness’s executive team has a clear vision for how this modular model can redefine the fitness industry, and they have the experience to back it up. The leadership team is already working


attention to location. Site selection goes beyond basic foot traffic analysis. They carefully assess each location using precise demographic data and study how people move around the area to ensure optimal access and visibility. United Fitness even brings in spatial consultants to perfect the layout and flow within each studio, ensuring member convenience while making efficient use of space. Timetables are thoughtfully designed to avoid overcrowded locker rooms and ensure smooth transitions between classes. By addressing both the big-picture and granular details, United Fitness creates a space that’s as inviting as it is functional.


Proven financial success in a flourishing market The fitness industry in the UK is booming, with the market worth an estimated £5billion annually and growing rapidly as more people make fitness a lifestyle priority. In particular, the boutique fitness sector has exploded in recent years, with demand for specialised, community- focused studios driving much of this growth. It’s the perfect environment for United Fitness to thrive. They offer a comprehensive franchise model backed by a solid financial foundation, with a projected return on investment (ROI) of


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